The Era Of Anti Dumping Ended &Nbsp, And Foreign Trade Of Shoes Enterprises Remained Difficult.

April 2nd hearing from April 1st, the European Union officially cancelled 16.5% of China's leather shoes.

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However, experts have warned: "despite the cancellation of anti-dumping duties, the EU is seeking control measures including trade subsidies, market access and intellectual property rights. There are still many follow-up problems and preparations in many aspects, and the relevant situations in China have been investigated.

"It is understood that the EU's investigation of China's footwear industry has 5 main aspects.

One is to monitor the number of Chinese leather shoes imported into the EU, to inform the European footwear Federation every week; two, to use mandatory production labels to prevent some counterfeit origin products from entering the European market, mainly for footwear products; three, to strictly control the possible violation of intellectual property rights; four, the European footwear Federation appealed to the European Commission to urge the Chinese government to open up high-end markets, while further opening up the retail market, hoping to make profits in the fast-growing consumption; five, paying more attention to China's export related policies, especially the policy of anti subsidy.

Footwear trade is one of the most controversial trade issues between China and the EU, and the potential trade "landmines" prompted us to consider the question: how should China's shoe export path go?

At present, China's shoes in the international market, apart from the low brand awareness, the price is low quality, the style is suitable, is deeply loved by the vast number of consumers in the world, this is an indisputable fact.

In recent years, the market share of Chinese shoe products in foreign countries has been expanding, making some shoe manufacturers in the EU have different degrees of anxiety.

Nowadays, footwear manufacturers in the world can be roughly divided into three categories: the first category is represented by China, Vietnam and other countries, and has strong competitive advantages and occupies a large share in the world shoe market. The second category is represented by the United States, and the shoe industry in the country is left with few brands, and the brand is exported. The third category is the traditional shoe making countries represented by European countries such as Italy and Spain. These countries are losing their competitive edge in the international market, but they do not want to give up the territory of the shoemaking industry.

Insiders pointed out that under such circumstances, the relevant industry associations have frequently released the news of the surge in imports of Chinese shoes to protect their industries, causing panic among the European footwear industry.

In fact, there is no need to panic.

As an important trade partner of our country, the European Union can not only be mutually beneficial in the development of trade, but the European Union shoe enterprises will also gain favorable development opportunities through the development of Chinese shoes.

International observers pointed out that China and Europe should resolve conflicts, complement each other's strengths and share opportunities in the import and export of shoes.

But it is undeniable that at present, Chinese footwear enterprises are facing new situations and new problems in the export of footwear products to the EU.

Some contradictions are showing more sharply and are likely to be unfavourable to Chinese shoe enterprises.

The EU is still closely monitoring whether Chinese shoes no longer have new trade barriers to control the growth of China's footwear exports.

At present, the China Leather Association is calling on Chinese shoe companies to pay close attention to changes in the European market, speed up industrial restructuring, enhance the influence of national brands in the world footwear industry, improve the technological content and processing level of products, and enhance the international competitiveness of the industry.

Some European shoe companies focus on short-term interests and have limited vision. They may misunderstand products from China.

In fact, more and more foreign businessmen have seen that China is an opportunity rather than a crisis. The development of the world economy needs communication and cooperation rather than restriction and closure.

Today, in the international perspective, China already has the power of a big country. {page_break}

In dealing with the international market, we must not forget the fact that the development of the market economy under certain rules allows for the full use of rules to obtain benefits, but rules must be mutually beneficial and mutually beneficial, so as to achieve a balance.

It is undeniable that some of our shoe dealers are constantly being caught up in accidents, which is that the rules of the game are not up to the basic requirements.

From a macro perspective, the development of China's foreign trade and the increasing dependence on foreign trade have made China's foreign trade inevitably enter the era of international economic friction. How to deal with it correctly and rationally is hard to put it in a nutshell.

Experts believe that at present, the light industry represented by footwear products is generally weak in R & D design capability, lack of multinational brands, product quality is not high, independent guidance market consumption ability is weak, and export growth mainly depends on price competition and quantity expansion, which not only restricts the healthy development of China's shoes export trade, but also easily leads to foreign trade protectionism.

Chen Shineng, President of China Light Industry Federation, pointed out that Chinese enterprises should gradually export products to capital output and brand output, adjust product mix, improve product quality and grade, and increase the added value of products.

Only in this way can we avoid or reduce the risks brought by international trade friction to enterprises.

"Not to be bigger and stronger, but to be stronger and better.

"Wang Zhentao, President of China's footwear industry leading enterprise and AOKANG group, said:" Chinese shoes must enhance their strength and break the old pattern of low cost competition as soon as possible.

"He analyzed that Chinese shoes must be good at internal strength, improve their own craft and management ability, internationalize their thinking and internationalize talents, and let the enterprise brand go out; create brands and let their brands surpass cultural, geographical, ethnic and national boundaries.

Antidumping is a means of trade protection used by all countries, even among developed countries.

After years of rapid development, China's footwear industry has already been able to move forward to a higher level.

Therefore, our enterprises should strive to pform from quantity to quality and efficiency. In the long run, we should also enhance our awareness of market economy and learn and apply WTO rules.

For enterprises, it is more important to improve their own skills, such as AOKANG group in the cooperation with the first brand GEOX company in Italy, learn from the "wolf" skills and master the advanced technology and ideas of international brands.

Therefore, it is an important task for Chinese shoe enterprises to reinvent the good image of China's footwear industry and to participate in the competition in the world market with excellent quality, reasonable price and international brand.