The Fifth Generation Retail Profit Model: Tidal Sales Touches Guests.
Popular events in previous years
Marketing
The main idea is the company's marketing activities, with some help.
Hot events
Planning and grafting to achieve improvement.
Brand influence
Purpose.
Jin Ke Yan Fifth generation retail profit model leader, famous fashion retail training expert. For a shop, it is more difficult to achieve event marketing. Does that mean that hot events have nothing to do with shops? You will get a resounding answer: NO. In July 19, 2010, I was training for DABAISHA men's wear in Guiyang. Sale and Operation system When I was speaking, I just talked about the movie "pleasant goat and grey wolf". This is a very powerful national animation film. I extemporaneous say: marry a person to marry grey big wolf, wear big white shark. I said, "if you put this phrase in the shop, you will definitely have a touch on the customer." The speaker has no intention of listening. Yang manager, who came from Kunming, was responsible for that. Retail operation He is such a listener. Frankly speaking, I am not too concerned about this sentence, but this sentence has triggered a brand new curriculum in Chinese fashion industry. In August 31, 2010, I was invited to the same theme of training for DABAISHA men's clothing in Kunming, Yunnan. Before the speech, Yang was very excited and said, "Miss Kim, your sentence - marry a grey wolf and wear a big white shark. The effect is very good. It is very touting for some guests, especially the children with children, and the children let adults buy our brand. In January 19, 2011, when I was training in Kunming for a women's wear brand, I went to DABAISHA Yunnan operation center, and Yang told me: "married people have to marry big grey wolf and wear big white sharks." Maybe Yang was just talking about it, and when I heard this for the second time, I was very concerned about it. This is what I have studied - tidal sales. Integrating hot events into your sales language can touch your guests well. Besides, holiday festivals are also hot topics. For example, how can you use Spring Festival and Valentine's day? During the Spring Festival, you need to visit relatives and friends. Can you recommend the following matching methods to guests? The Spring Festival is very popular. Can we choose some happy styles to recommend to our guests? "8 New Year's wear will make you prosperous." Can these two activities bring fresh feelings to guests? The answer must be yes. All of the above methods belong to tidal sales. Every holiday, don't always think about discount sales, but also think about what good tidal sales can help you soar store performance. In 2010, the three films were very popular: Afanda, let the bullets fly, and if you are the one, 2. Test you, in a sentence, no more than 19 words, and your brand and the name of these three movies together. Is it a bit difficult? Of course, I was sleepless all night before I came up with an idea. The Chongqing branch of tattoo women's clothing brand used it in the promotion of the shop. The result is gratifying. If you want to know how creative it is, please look at the next China costumes.
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