Wenzhou Shoe Enterprises: From "Looking For Orders" To "Picking Orders"

"A few days ago, the company just received a French order.

The company has placed an order with us before, but after the EU has introduced anti-dumping duties, we have no European orders.

But now European orders are coming. "

Yesterday afternoon, Xie Weiguo, chairman of the Charlie Footwear Company in Wenzhou, said happily in an interview with reporters.

after

From "placing an order" to "picking an order"

Since October 7, 2006, the European Union has started to China.

"It turns out to be looking for orders everywhere, and the main task now is to pick orders."

Li Haiyong told reporters yesterday that AOKANG exported about 2 million pairs of leather shoes last year. If the orders are not strictly selected this year, the number of exports will increase exponentially. "According to conservative estimates, the number of leather shoes exported to Europe will increase by 20% this year."

According to the introduction, European customers' leather shoes orders must meet the requirements of AOKANG in three aspects: product price, style and brand strength. AOKANG will take orders.

So, although there are a large number of European orders flying to AOKANG, the company only takes orders from several high-end customers such as Germany Wartmnn.

Li Haiyong said that AOKANG is confident that AOKANG is in.

Leather shoes exported to Europe will increase.

Charlie shoe company, which has established good cooperation with Carrefour, WAL-MART, Peres and other international business tycoons, is also one of Wenzhou shoe enterprises, known for its export of leather shoes.

Xie Weiguo, chairman of the company, said that before the EU imposed anti-dumping duties on Chinese leather shoes in 2006, Charlie shoes had many European orders, but Charlie's European orders were not available during the tax collection period.

After the EU cancelled the high anti-dumping duty on Chinese leather shoes, the original European merchants once again pferred orders from Vietnam, Indonesia and other countries to Charlie and other Wenzhou shoe enterprises.

Jindi group is currently one of the largest shoe manufacturers in Wenzhou exporting to the EU.

Zhu Jianyong, chairman of Jindi group, said yesterday that the gold emperor's footwear export was 19 million 600 thousand pairs last year, and the export amount was $130 million, of which seven or eight shoes exported to Europe.

He disclosed that before the export of shoes, the shoes were mainly made of leather shoes. "After the EU cancels anti-dumping duties on leather shoes, the number of leather shoes exported to Europe this year will increase."

According to the orders received, Jindi group's footwear export volume is expected to be 21 million pairs this year.

Xie Rongfang, executive director and Secretary General of Wenzhou shoe leather industry association, said that since last year, the number of Wenzhou footwear exports to the European Union has increased by more than 10% over the previous year. Now the EU's anti-dumping duty on Chinese leather shoes is "dying," and "it is expected that Wenzhou's exports to Europe will increase this year."

It is understood that last year, Wenzhou exported 672 million pairs of footwear products, with an export value of US $3 billion 740 million.

Suggestion to improve export grade

While canceling anti-dumping duties on leather shoes, the European Union has also introduced five monitoring measures for Chinese footwear products: one week's key monitoring to ensure that there is no unfair behavior; to urge imported footwear products to use mandatory labels to identify origin labels; to strictly monitor whether Chinese shoe companies have infringed intellectual property rights; to request the Chinese government to open up high-end shoe retail market; and to pay attention to the situation of Chinese footwear enterprises enjoying various kinds of government subsidies.

In this regard, the Wenzhou shoe leather industry association called on Wenzhou shoe enterprises to face the EU's anti-dumping duties on leather shoes in a calm way. While European orders are increasing, it is necessary to avoid "blowout" of exports to Europe from April.

Xie Rongfang also suggested that Wenzhou shoe enterprises should constantly improve their export products, increase the added value of products and avoid low price competition.

After 6 years of plea and protest, the chairman of the AOKANG group, vice chairman of the China Leather Association, said that in the face of a large number of new EU orders, Wang Zhentao was worried that some enterprises would only take short-term interests and neglect long-term benefits, and that low quality products would cause new dumping, which would give the EU an opportunity to further anti-dumping.

Therefore, he suggested that Chinese shoe enterprises including Wenzhou should first make strong products and acquire the right to development; two, strengthen the brand, increase the added value of the brand, win the initiative in the market competition, and three, strengthen the intellectual property rights and grasp the right to speak.