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Beijing New World "Women'S Department Store" Concept Ended In Dismal View

2011/4/6 14:20:00 56

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Shopping Guide For Women'S Department Stores

The new world women's department store, which only sells women's products and shopping guides, has attracted wide attention at the beginning of its opening. But yesterday, reporters learned that the department store, which dominated by gender, has made a decision in recent days.

Although the name of the mall is still "women's department store", in fact, the target customers have changed from simple female consumers to young people including men and women.

"It seems that the mall is closing," Ms. Lee, a consumer, arrived at the new world woman last weekend.

Department store

It is found that there are few people in shopping malls, "there are more shopping guides than customers on big weekends."

Reporters visited the shopping mall yesterday.

At lunch time, almost all the customers were dining in the three floor dining area, and there were few people in the mall.

Shopping guide

They talked in twos and threes, and many cashiers were closed.

From the first to the three tier, almost all brands are offering discount promotions. The floats filled with special offers can be seen in a few steps, and the signs of "80 percent off" or "30 yuan" are not uncommon.

Reporter to a third floor children's clothing brand shopping guide shopping mall recently to make adjustments, he told reporters that 14 days ago, these brands are to withdraw their stores, shopping malls then recruit new businesses to redecorate after the opening.

The new world told reporters yesterday that women's department stores will be upgraded to break the tradition.

General merchandise mode

To introduce new trend brands, the biggest change is to expand the business scope of the personalized shop. "The direction is similar to the Sanlitun 3.3 building's fashion personality concept Pavilion."

But the name of the store will not change, or it will be called women's department store, but because it is a "small shop" business, the shopping guide is no longer a gentleman.

Reporters also noted yesterday that there are actually quite a few women shopping guides in the mall.

Reporters noted that the instructions issued to reporters in the new world did not further emphasize that the target customers were female consumers, but instead became "18 to 35 year old young people who pursue fashion and personalize consumption in the region".