Slow-Moving Stock Clothing Forms Industry &Nbsp; A Hot Sale.

"3 yuan, one piece" and "5 yuan each," such signs can be seen everywhere in Ji'nan World Shopping Plaza.

Although clothes are stacked like rubbish, they are carefully picked out, and there are famous brands such as Semir and Hongxing Erke.

35 yuan can buy a famous brand T-shirt. Should it be imitation fake?

Facing the suspicion of customers, Mr. Wang, who is the owner of Tian Shun clothing wholesale shop, patted his chest and said, "this is all true. It's just the stock of the brand, the old style just a few years ago."

Clothing enterprises inevitably have clothes that can not be sold. Some brands can reach thousands of items or even tens of thousands of items in one season, especially when they are processed.

Mr. Wang went to the factory to buy the stock clothes, directly picked up the bags, hundreds of pieces of clothes, and the manufacturer gave a total price.

Like summer clothes, it costs 35 yuan.

In Ji'nan World Shopping Plaza, there are seven or eight stores that sell goods in stock, a few rough figures. There are more than 10 common brands in Ji'nan counters, such as red sleeves, brocade silk, silk cloth, nun, Hongxing Erke and so on.

Mr. Sun, owner of Ji'nan World Shopping Center, said that as early as three or four years ago, there was a market for specialized wholesale clothing in Beijing and other places. The stock service has now formed an industry, and there are specialized companies from upstream sources to downstream retail outlets.

There are not many garment factories in Ji'nan, so the stock service in Ji'nan is seldom collected by wholesalers from manufacturers, most of which are those from southern countries that purchase stock clothes, so the price is correspondingly higher.

Today, some acquiring company have also created their own brands.

For example, the stone industry company of Guangzhou bought the whole batch of stock clothes, first collated the garments, and classified different grades according to the styles and fabrics of the purchased garments.

Second rate is only sold to wholesalers.

Most of the stock clothing is bought on the basis of bags or jins. Many people feel that the stock of clothing is very low. In fact, some of the stock suits have already been sold in the big supermarkets, and the "brand discount" sold in some supermarkets may be stored in a strict sense.

Some of the stocks are determined to be sold at the factory level, and they are not sold at low prices, and the stores that sell these stocks are sold by signs with famous discount stores.

At present, there are quite a few discount stores in Ji'nan, such as Shang Po, Wei Yi Road and so on, which are sold in stock, but the style is closely following the trend of the season, and it does not appear to be out of date at all.

Wang Li, the owner of Shang Bo clothing store, said that most of the big brands were reluctant to release the season's style and worried about the sale of counters.

On the contrary, some mid-range brands will design a large number of styles every quarter.

Apart from the selling styles chosen by the agents, the rest of the styles are good workmanship and good fabrics, and the manufacturers do not worry about the influence of the counters, and the clothes will not be cut off.

Why did the once unsalable inventory clothes come back to market instead of hot selling?

"Cheap", whether wholesalers, individual clothing dealers, customers to buy the answer to this question are two words.

The sale of Stock clothing is the game between price and trend.

When prices are low enough, the trend is less important.

The slow response of women in Ji'nan to the trend is also a major reason for the hot sale of their clothing.

Shun sun clothing store owner Mr. Sun said that the sensitivity of the Ji'nan market to the trend is slightly slower than that of the coastal areas. Therefore, the stock clothing of the coastal manufacturers in the previous year may lead the trend in Ji'nan, just like this year's popular Haren trousers in Ji'nan. In fact, some manufacturers in Guangzhou produced this style two years ago.

In the past, stock clothing was shipped out of season, which affected sales.

But now, companies that specialize in the acquisition of Stock clothing will choose and classify them, and sell them in season. The original four hundred or five hundred yuan clothes can be purchased at 15 yuan or 20 yuan. When they are sold in Ji'nan, they can sell one hundred or two hundred yuan or even three hundred yuan.

Mr. Sun said, "the price of clothing is the difference between" price difference "and" geographical difference ".