Home >

Homemade Men'S Wear

2011/4/7 14:16:00 60

??? 日本語 Fran?ais English 中文

According to statistics of relevant departments, at present, China

market

There are about more than 100 thousand clothing brands on the list, in many of these

clothing

Only a part of the brand has enjoyed a high reputation in the domestic market, and has been recognized and accepted by the consumers.

Not only that, China's clothing

brand

The replacement rate is also very fast. Insiders estimate that there are about more than 2000 brands of clothing in China's clothing market each year.

eliminate

。

In spite of our country's

Clothing industry

Already got many first in the world: processing ability first.

Throughput

First, export volume is the first and export volume is the first.

But our clothing industry is presenting itself in the market competitiveness represented by brand.

China's apparel industry started in 70s and 80s and has gone through a series of stages from wholesale to independent brand development. Chinese clothing has gone through forty or fifty years' experience of foreign clothing brands for more than 100 years. To see some of the famous brands in the world, such as LV\ GUCCI\ and so on, which is not the product of a hundred years of enterprise training, but at present, 90% of China's garment industry is private enterprises. Due to the short development time and fierce competition in the domestic market, the garment enterprises blindly develop and ignore their own clothing culture connotation and brand awareness, and even some enterprises only take the doctrine, what others sell, what they do, and have no brand characteristics.

　　反觀目前最近被媒體關注的卡爾丹頓，據輿論聲稱是"披著羊皮的國貨"，而就是這么一個國貨品牌在國內10多年穩居國內高端市場，針對其出身暫先不談，眾所周知，中國服裝企業平均的生命周期為5-7年的時間，卡爾丹頓到目前能有10多年的歷史，必然有著企業的獨到之處，據了解，卡爾無論從面料、款式、做工等都具備了國際一線品牌的實力，在國內也取得了廣大消費者的認可，能取得消費者認可，是消費者認可了卡爾丹頓所倡導的生活方式和生活理念，針對媒體報道，卡爾丹頓并不是國外品牌，只是在國外注冊在國內生產的國內品牌，中國服裝集團秘書長、中國服裝研究設計中心高級工藝美術師鐘漫天在談到這個問題時對筆者說："國貨和洋貨真正的差距是一種文化內涵的距離，是市場觀念和品牌規劃以及企業管理方面的差距"，眾所周知，目前因商品搶注而

The occurrences are common.

He can register in Italy and other European and American countries. It just shows that he can realize this in advance, and the company has a long-term strategic plan.

What is the international luxury brand, which is not based on domestic development, but based on foreign development.

Any clothing enterprise wants to make its brand stronger and bigger. It is expected that it will move towards the international market. If its trademark can not be applied in foreign markets, it will be limited to domestic survival. It can not be a pity for us Chinese enterprises.

At present, because Karl Denton has been reported by the media, Karl Denton has been in the focus of media opinion. Karl Denton is not representative of a company. It represents a number of domestic men's wear brands, such as Victor, Sabatini, Satchi, oder, Diesel and so on. At present, the mode of foreign registration and domestic production is adopted. Through Karl Denton's incident, we should also realize that this phenomenon is a strategy adopted by enterprises and businesses to cater for the needs of domestic consumers.

This strategy is very clear to the Chinese clothing industry. For this way of operation, we can not judge the right and wrong at present. It can only be said to be a feature of the Chinese market economy at the present stage, and it is also a current situation of Chinese clothing brand construction.

The development of Chinese clothing brand can not be decided by a single origin, but rather a rational view of the development of Chinese clothing brand.