Many Shoe Enterprises And Big Crocodile Talk About The Topic Of Combining Traditional Footwear With E-Commerce.

On April 7th, March 25th, the second China footwear industry summit was successfully held at the poly World Trade Museum.

The summit focused on "changing the way of development and focusing on the brand 2 era".

Qian Jinbo, chairman of Red Dragonfly Group

Creating the fifth space of China's footwear industry

China's footwear industry has five big spaces, the first space is the OEM processing, the second space is the marketing channel, the third space is the creative plan, the fourth space is the brand management output, the fifth spatial resources integration, the integration win-win.

Over the years, red dragonfly has moved from a Wenzhou brand to a national brand, from a single shoe brand to a multi category clothing and leather goods brand. I have been doing refinement and creativity, and have always encouraged founders to accumulate brand experience.

The biggest problem with brand expansion to variety is color.

Red dragonflies are inseparable from the blue sky and white clouds. We integrate the dragonfly and sky blue into the corporate culture and products. The most beautiful colors of these nature bring the Red Dragonfly a distinctive market competitiveness.

Through hard work, the Red Dragonfly pformed from a simple village girl into a fashionable urban beauty.

How to find the fifth space of Chinese footwear industry can be summarized by the poet Wanli Yang's poems.

After the spring river, I look back and see a good family across the river.

Chairman of the Asian Footwear Association, chairman of Huajian group, Zhang Huarong

Chinese shoes all over the world

If Chinese shoe companies want to travel around the world, they must do the following three aspects: first, shoe manufacturing in China, that is, industrial development and OEM.

China is a big manufacturing country. China's footwear industry has great potential and business opportunities. China's footwear industry supports the development of the world's footwear industry.

China's footwear industry has great room for improvement.

At this stage, enterprises should be people-oriented, tap potential, positive factors, respect technology, academic and so on. Footwear development and design, functional processes should form standards and reduce wastage; two, shoe trade reputation worldwide, industrial pformation, and ODM.

China has mastered the quality of the national trade mode, enterprises should take the initiative to pform, upgrade, industry to strengthen global cooperation; three is the shoe brand in learning, industrial upgrading, do a good job in OBM.

With the development of the global market of shoes industry, online brand has a promising future, and it wants to fight for the world. The potential of offline brand is huge.

Xie Yunli, general manager of Electronic Commerce Department of BELLE group

How to effectively develop e-commerce in traditional enterprises

There are many problems in traditional enterprises that need to be solved through e-commerce. There are several ways for traditional enterprises to develop e-commerce: market promotion, marketing promotion, new sales channels, new businesses, new opportunities and new markets.

The preparation for traditional enterprises to develop electronic commerce is first of all, making decisions, analyzing the distribution of internal interests through SWOT, analyzing their own situation, contradictions and conflicts that may arise, analyzing the target market, the ways that can be adopted, the general goals and expectations of e-commerce, and forecasting the input and output.

Then how to manage and optimize the supply chain, such as how to change the traditional enterprise gene, where the talent comes from, the product, the price strategy and so on.

Plan and move, clear objectives, no hesitation, no repetition, continuous learning in action, adjusting strategies and methods, optimizing goals, and keeping in mind that sales performance is not oriented at the beginning. We must continuously optimize the team operation ability and change the team genes.

There are three strategies for BELLE to take e-commerce. One is to do addition, not to do subtraction; the two is to develop network marketing products according to the needs of network customers and network market; three is to stick to the original designer team, the original production process, the original quality inspection standards, and maintain the original style and quality of the brand.

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Live voice

One question: at present, how big is the proportion of BELLE's e-commerce platform to the overall sales?

Xie Yunli: it's not big now. It's only 1%.

The Internet development space is very large. At present, e-commerce stations in China's total national consumption value of 3%, is expected to three to five years to 10% to 15%, this is very useful.

Two question: China's manufacturing industry is mostly processed and exported. According to the observation, the price of e-commerce products is low and medium. Can e-commerce create a luxury brand in China?

Ye Zhaoqing: This is also one of my goals. Because of the price, the biggest problem of the Internet is the lack of integrity.

If consumers can buy more than 1000 yuan, honesty is very important.

In addition, there must be standards.

To do an Internet of things, consumers can feel it in a physical store.

In e-commerce, buying a product usually results in a time lag. It is necessary for consumers to believe that this product is fashionable, so we must set the standard.

Finally, the quality of products must be guaranteed.

Three question: the week before the Spring Festival is the peak season for traditional sales. However, due to the influence of logistics and other factors, the sales volume of e-commerce is obviously reduced. When the traditional brand is combined with the emerging channels, how should we solve the contradiction?

Xie Yunli: the Spring Festival is indeed a disaster festival for e-commerce. But our employees can rest. Our mentality is very good. We will not deliver the goods a week before the Spring Festival. This is a problem that the whole industry must face.

Of course, we also have a busy season, that is, the 15 day before the Spring Festival is more prosperous than the traditional Spring Festival.