The Future Trend Of Group Buying: Regional Subdivision &Nbsp; Vertical LBS

Many business models are different.

The essence of e-commerce is to fully tap the actual needs and potential needs of consumers. Group buying websites, as a derivative of different types of e-commerce websites, will pay more and more attention to product quality and user experience.

The essence of e-commerce is to fully tap the actual needs and potential needs of consumers. Group buying websites, as a derivative of different types of e-commerce websites, will pay more and more attention to product quality and user experience.

The competition among different group buying websites with different business models, except for a large amount of capital, needs to quickly find out and create the needs of consumers.

Miss Wang lived in the West Fifth Ring Road of Beijing. He bought a movie ticket for the East five rings under the temptation of group buying, but after the impulse, he felt too far away. Finally, he made a decision not to go.

"In such cities like Beijing, group buying users need not only low prices, but also the convenience of consumption."

Miss Wang said.

Her experience is quite representative. Nowadays, netizens are paying more and more attention to the information of urban regionalization in the process of searching for group buying information.

Baidu statistics show that with the increasing number of group buying websites, local information has become the focus of attention. In big cities, the trend of regional differentiation is obvious.

For example, in Beijing, consumers who buy groups in the East and consumers are hotter than in the West.

The consumption of users is lump distributed, and every day a group can not meet the needs of the entire urban users.

Even if the discount rate is low, consumers will refuse to join the group due to traffic inconvenience and distance.

Wei Gang, director of marketing of AI Bang network, told reporters: "according to the urban division, it is still too large for consumers. For consumers in Beijing, Chaoyang District, Dongcheng District, Haidian District and other regions should be separated, and even subdivided further into suburban streets and communities.

According to the characteristics of consumers, "love helps you get together" has designed a product, subdividing Beijing into 50 business circles.

Group purchase area refinement, for users, can be close to their own life circle consumption, save money and convenience, consumption experience will be better, the two consumption rate will be higher, so as to cultivate user loyalty.

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Main trend two: vertical

When comprehensive group buying websites kill people in the Red Sea, vertical group buying websites have opened up their own blue ocean.

A few days ago, China's first batch of websites for cosmetics vertical group buying was jumei.com's investment in Sequoia Capital.

Jumei.com founder Chen Ou believes that vertical services can be standardized, and products are easy to monitor and develop greatly.

Ari analyst Su Huiyan analysis, vertical is group buying website, especially second-line group purchase website survival, occupation market important way.

Judging from the current situation, a large group of comprehensive group buying websites also saw the advantages brought by the vertical, and poured in one after another. For example, the handover network, F group and so on have been on line to buy the hotel group buying channel. In early 2011, the professional hotel group buying website coconut net was invested on the line for $5 million.

CEO Wu Bo thinks that the vertical group buying website has great room for development, and its future growth trend can be seen from its online hotels and cosmetics vertical websites.

Wu Xuefei, an analyst with the China Electronic Commerce Research Center, said that the vertical road will make the location of group buying websites more precise to users, save user time and avoid spending a lot of energy to select products that have no intention of consuming, thus providing users with more high-quality and more efficient services.

Main trend three: group buying SNS, LBS

With the coming of the mobile Internet boom, it will definitely collide with group buying and trigger a new wave of industry.

Through mobile phone group buying and SNS and LBS platform interactive application, users can fully mobilize huge customer resources and create a time saving, fast, accurate and convenient group buying environment.

It is no doubt a good way to integrate the same group of people interested in the same commodity at the same time.

At present, there are many "check-in" softwares such as whispering, where, playing four sides, and helping eight parties, etc., all of which are combined with group buying. The handover network has launched the "Groupon Foursquare" (the "sign in group buying") business mode in China, that is, through the telecom operators' mobile communication network, users can share their geographic location information with their friends, and sign in on the Foursquare platform to get integral awards, medals and other awards to increase user stickiness. Foursquare

At present, the handshake net is checking the group buying hotel for the sign in and rebate mode, that is, the group buying the hotel with pull hands net.

Wu Bo told reporters that this model not only solves the payment problem, but also enables users to get preferential treatment.

March 14th.

Facebook, the world's leading well-known social networking site, announces the upcoming group buying service, and the well-known SNS website Kaixin, which has billions of domestic users, is also planning its own group buying business, hoping to have a seat in the group buying market through its community interaction platform and billions of users.

SNS website has a large number of users with stable growth, and the user group is a closely linked network. This is undoubtedly an important channel to promote group buying. It can not only increase the number of group buying, but also release user experience on SNS.

After the line of glutinous rice group, the advantage of SNS has been revealed. At present, group buying in China is essentially a simple online information platform plus a large offline operation platform, and online mainly depends on user needs to aggregate, most of which are one-time aggregation.

But users' needs such as group buying and catering items are fixed in the long run. From this point of view, by combining with SNS, it will help reduce the cost of polymerization and improve service.

Shen Boyang, CEO, told reporters that at present, the coincidence rate of glutinous rice net users and Renren is more than 60%, and its community advantage is outstanding in the expansion of group buying market.

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Forecast of group buying development trend

1. group purchase website will usher in the tide of merger and acquisition

Group buying websites with insufficient funds and lack of resources will be bought or eliminated, and will eventually show the group buying pattern of 3~4 group buying leading enterprises and enterprises with partial resources.

2. group buying will broaden the target users and cultivate non mainstream users to become mainstream users.

Low discount consumption can attract non mainstream users, and may cultivate these non mainstream users into mainstream users.

For example, the popular golf course teaching experience center popularized course, low price group buying coupons, attracted a group of white-collar workers and students to buy.

Most of them have never been involved in golf and are more curious.

But after the experience, many people became crazy fans of golf.

3. after the market competition, group buying enterprises will get more investment.

After the survival of the fittest, the survival of group buying website, capital will give more investment to help its development.

Group buying will promote the arrival of "the era of consumer sovereignty", so that consumers can change from passive consumption to active consumption, and the greater the aggregate power of consumers, the greater the value will be generated.

An on-demand "C2B" e-commerce mode will be detonated by group buying.

5. group buying will be classified as classified information website, community website and e-commerce website.

E-commerce sites, such as the "Diamond group" launched by Kelan diamond network, Taobao launched Juhuasuan, etc., classified information network, such as the "commented group" launched by the public comment network; SNS community, such as group buying business, which is about to be launched on Kaixin.

These three kinds of websites will use the group buying business mode to aggregate users in the future. Group buying will become the "standard" of these three kinds of websites.

6. group buying will become a "wind vane" for local consumers.

Through the deep plough of the life information service group buying website to the local market, through continuous mining potential high-quality merchants, group buying will form a good word of mouth effect, users can decide where to consume through group buying websites, and truly become the "vane" of the local leading users' consumption.