Southeast Asian Market Has Become A New Springboard For Chinese Shoe Companies To Explore The International Market.

April 8th hearing, from March 31st onwards,

Although Chinese shoe companies have won this "shoe war" marathon, it does not mean that Chinese shoe companies can rest easy on the way ahead.

While announcing the abolition of anti-dumping duties, the European Commission has also begun to seek new regulatory measures and introduced five measures aimed at Chinese shoe products.

Specifically, weekly monitoring should be conducted to ensure that there is no unfair behavior.

For Chinese shoe companies, apart from actively opposing and resisting trade protection measures, it is more important to look for other development areas, and not focus solely on the developed EU market. This ambitious mentality will cause itself to be over dependent, resulting in the dilemma of trade friction.

On the other hand, the rising domestic production cost makes the export profits of shoe enterprises continuously compressed, and Chinese shoe enterprises are facing more and more severe challenges.

Under the situation of "internal and external troubles", Chinese shoe enterprises can find other regions with potential market abroad, such as Southeast Asia, central and South America and other countries.

Today, the China ASEAN Free Trade Area has been completed, and over 9 of China and ASEAN 10 countries will have zero tariffs on product trade, and nearly 7000 products including shoes can enter the ASEAN without tariff. ASEAN has also signed a free trade zone with Japan, Korea and India. The products invested by Chinese enterprises in ASEAN will also enjoy preferential tariff treatment in the free trade area between ASEAN and these countries.

Therefore, choosing to enter Southeast Asian countries is a good choice for Chinese shoe enterprises, which not only reduces the risk of encountering trade protection attacks, but also strives for greater development space for themselves, and kill two birds with one stone.

At present, a number of shoe brands have been developing in some Southeast Asian countries, including the establishment of exclusive stores and branches, investment and construction of factories and production bases, and some of them are listed on the spot.

Southeast Asian countries have large labor and land resources advantages. Footwear companies can invest in factories to achieve both internal and external sales, and Southeast Asia is a concentrated place for Chinese and overseas Chinese. These areas are deeply influenced by Chinese culture. They can find more commonalities in the dissemination of brands, as well as geographical proximity, lifestyle habits and similar physical shape. These factors play a positive role in creating and improving brands for Chinese shoe companies, gaining considerable profits and coping with sudden changes in the international trade situation, prompting Chinese shoe enterprises to move towards an international development path.

But this does not mean that once China enters the Southeast Asian market, Chinese shoe enterprises can rest easy.

There are a lot of problems that we need to face in order to develop steadily in this area.

The shoemaking industry in Southeast Asian countries is in the initial stage of the industry. The various systems of the industry development are still not perfect, the supporting ability of the industry is backward, and the labor costs in some areas are also growing at a speed.

For example, the cost of labor in Vietnam is 3.14 US dollars / day, but Vietnam's wages continue to grow at a rate of 15% per year. The minimum wage in Thailand is about 45 yuan per day, but Thailand workers are very slow in working, and two or three workers in Thailand are two or three workers.

Not only that, local governments do not have enough supervision over the development of the industry, and the confusion of land ownership will also cause difficulties for shoe companies to buy land use rights.

Southeast Asian market is both an opportunity and a challenge for Chinese shoe enterprises. It depends on how shoe enterprises solve these malpractices and seize opportunities.

Admittedly, the Southeast Asian market as a new springboard for Chinese shoe companies to explore the international market has a distinctive strategic significance.

Chinese shoe enterprises will see the future development prospects in this area. At the same time, they should also take into account the difficulties that may arise in the process. Only by constantly urging themselves, planning the overall strategy, establishing an early warning mechanism, improving the comprehensive competitive strength, and giving full play to the utility of location, can they shine brilliantly and gain in this new market.