XTEP'S Only Designated Equipment Provider For Diamond League Matches

As the world's top track and field competition Diamond League this season's second stop, the 2011 Dunlop Shanghai gold medal Grand Prix will be unveiled on May 15th in Shanghai stadium. A total of 16 entries entered the competition arrangement, and 7 men's single events and 9 women's individual events, including 100 meters flying men's war and Liu Xiang's 110 meter hurdles, will compete fiercely on the day of the competition. The Organizing Committee held a news conference in Shanghai on the 1 th, announces the information of contestants, ticketing and sales.

As the first fashion sport in China brand XTEP became the only designated equipment supplier. In 2010, XTEP and the IAAF Diamond League concluded a partnership of three years from 2010 to 2012. According to the contract, in the next three seasons, in addition to sponsorship fees, XTEP will also provide dedicated sports equipment for the IAAF Diamond League, including referees, organizing committee staff, security personnel, volunteers, etiquette ladies, mattsmen athletes and coaches.

"XTEP has a lot of running now. Resources Advantage projects. But after all, there are still some top international top events. Now that XTEP can reach a partnership with the IAAF Diamond League ShangHai Railway Station, it fills the gap. XTEP's running resources project will form a resource Pyramid. The Diamond League is at the top of the whole resource Pyramid. XTEP's series of events will revolve around this resource Pyramid. This reflects the true meaning of running XTEP as XTEP's core sports resources to promote, "President Ding Shuibo said.

After sponsoring several marathon events in China, XTEP once again sings "love running". brand The main theme is to create the core of running, and continue to write a new chapter of "love running, love XTEP".

Link: previously, Samsung has officially renamed the "Samsung Diamond League" since June 2010. According to the rules of the IAAF Diamond League, each sub station can still retain the independent title of the right to invest in each station. However, because of the protection of Samsung's total name rights, the Diamond League name can not be used after the tournament is named after the event. Therefore, after winning the title sponsorship of Dunlop, according to the rules of the IAAF Diamond League, the name of the event was changed to "Dunlop Shanghai Golden Grand Prix". The tournament level remains unchanged, belonging to the top tier of the Diamond League.