Jinjiang Shoe Business Dialogue Brand War

In April 17th, jointly sponsored by the Jinjiang Municipal People's government, Jinjiang economic newspaper and global shoe net, the "China 2011 (Jinjiang) footwear industry e-commerce summit" will be held in Jinjiang City Marco Polo grand hotel. Electronic Commerce Representatives of enterprises, representatives of footwear enterprises and more than 600 shoe business elite will attend this summit.

By then, BELLE , Anta , Lining The owners of the famous brands, including the seven wolves and Mcglaughlin, and the responsible persons in charge of electronic commerce will share some successful experiences in the field of electronic commerce with the guests. At the same time, the leaders of relevant government departments and the experts of e-commerce will have a dialogue with the owners of the upper and lower reaches of the footwear industry chain and talk about the development of the electronic commerce of the footwear industry to provide the most substantial help for the shoe making enterprises.

2010 is the year when the electronic commerce of footwear industry takes off. According to statistics, the total volume of women's shoes in the whole network of Taobao last year totaled 70 million 387 thousand pens, amounting to 9 billion 570 million yuan, and 18 million 388 thousand men's shoes, amounting to 2 billion 940 million, with a 100% increase in the fourth quarter, showing explosive growth. And B2C electric business happy to buy in 2010 revenue exceeded 200 million yuan, and financing 87 million dollars before and after, the revenue is expected to exceed 600 million yuan in 2011, shoe category online retail has entered a stage of rapid development.

As the world's largest footwear producer and exporter, China has more than 63% of shoe production. According to the huge population base and the continuous improvement of people's living standard, experts predict that the Chinese footwear market will continue to be considerable in the next ten years. However, there are still many problems in the development of China's footwear industry, such as vague brand positioning, intensified homogenization, fierce price war in Vietnam, and the pressure of RMB appreciation, labor shortage and rising cost in recent years, resulting in many Chinese shoe enterprises, especially small and medium sized shoe enterprises, on the brink of life and death.

As a result, e-commerce has been booming in the shoe market because of its low cost, fast dissemination and wide coverage. Dozens of famous brands such as Lining, Anta, XTEP, 31st degree, PEAK, del Hui, and hundreds of two or three line brands have been testing electronic commerce to catch up with the Internet market. E-commerce seems to have become a life-saving straw in the shoe industry's "Post Crisis Era". But how can we do the electricity supplier? Where is the bottleneck of the electricity supplier? Is it traffic volume, logistics storage, or brand marketing? How can shoes enterprises take this "straw" out of a new world?