Mainland'S Biggest Slippers Salesman &Nbsp; Baofeng Fashion Retailer

April 11th, according to Hongkong media reports, Baofeng

According to reports, Baofeng fashion (1121) shares have been diving since listing in Hong Kong early this year. Guo Zhenqing, chief financial officer, explained that the market has always misunderstood the company and considered it an industrial share while the PE of the industrial shares could be lower. But it is no wonder that the revenue of the company in the past few years is mostly from OEM (i.e., OEM or designated production).

However, the company has gradually pformed into retail stocks in the past two years, and plans to increase sales outlets in the mainland from 520 at the end of this year to 800 to 1000 within this year.

Baofeng is the largest exporter and supplier of slippers in China. At present, there are 13 standard production lines. According to the factory management, there are 4 production lines for the general sports shoes manufacturers, and 8 of them are very large.

The company mainly produces and designs for OEM customers.

Asked about cost pressures, Chen Qingwei said that the raw materials of the company were oil by-products. In recent years, oil prices surged, and the related product price increase was a consensus of the market, which could completely pfer the cost to the final consumers.

For example, the same pair of shoes, three years ago, the factory price is 8 yuan, now has increased to 12 yuan, the market is also fully acceptable.

And the company is the leader of the same industry. Many people are concerned about the style and price of their products. They have become the weathervane of the industry.

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On the other hand, Baofeng also produces and sells itself.

Guo Zhenqing pointed out that the sales outlets of the company had increased from 147 to 520 as of the end of last year, and plans to increase to 800 to 1000 this year. In addition, it is expected that the capacity of the company will expand to more than 1.4 billion pairs in the 2015 year.

Chen Qingwei also pointed out that, according to the Convention, if a brand is full of the entire mainland market, there will be 5000 stores, and Baofeng will have only 520 stores nationwide by the end of last year, that is to say, 90% of the market share has not entered, and the space for development is still very large.

The company believes that with the continuous upgrading of purchasing power and the accelerated development of urbanization, it will create market opportunities for brands. They will encourage and promote distributors to set up flagship stores and showrooms in the first tier cities of Beijing, Shanghai and Hongkong, and overseas markets will strive to expand business opportunities in Asia, especially in Southeast Asia.

Chen Qingwei said, in this area, the group's survival space will be better, because there are four seasons in summer.

Although it is suitable for both time and time, there is a gap in popularity.

Therefore, at present, the most important thing is to promote quality and quantity. First we should establish a good brand image. We expect that the plan to enter the market will be a protracted war.