Champion Blue Ocean &Nbsp; Declassified Hai Wei Children's "Big Suit Pattern".

By the end of March 2011, it was the largest in Asia. Clothing industry Grand event -- CHIC (China international fashion apparel) exposition During the period, the five series of children's wear products released by the fashion children's wear brand Hai Wei, with its new wave style different from traditional children's wear and the concept of "multi occasion dress" advocated by the children, triggered a heated discussion about the future trend of children's clothing. On the "Hai Wei children's Investment Summit" held after the press conference, Hai Wai's concept of "big suit pattern" elaborated to the media and dealers once again showed its strong accumulation and the leading ability for the trend.

At present, China Children's wear industry It has reached the market scale of about one hundred billion yuan, the annual consumption demand has exceeded 2 billion, and will remain above the average annual compound growth rate of more than 10%, and the market prospect is very broad.

The first children's clothing brand named HIWIKIDS, which is the concept of "big suit pattern", combines the two mainstream fashion styles of fashion, leisure and fashion movement. It puts forward the concept of "experiencing fashion's children's life style" innovatively, which will gradually lead a new fashion in children's clothing industry, and make children's clothing industry's "big suit pattern" gradually appearing.

　　 The last blue ocean of the children's clothing industry.

Hai Wei's slogan is "after school, wearing the sea," reflects its focus on the trend of children's clothing. Product concept 。 When the word "fashion" is more and more integrated into our life, adult clothing has already ushered in the "fashion age". When 75 and 80 become parents, the way of education for children is changing. Respecting personality, advocating sports, loving nature, encouraging imagination and creativity are the most recognized educational concepts of parents, especially urban people. The consumption demand of China's children's wear market has gradually shifted to the trend of beauty and fashion.

According to statistics, the average children's clothing of every city child in China now consumption The quantity is about 6-8 pieces, and the requirements for the quality and style of children's clothing are also rising. As domestic consumers understand more and more international information channels, internationalization and trend are inevitable trend of children's clothing. In the United States, New York, France, Paris, Japan, Tokyo, South Korea, Seoul, or China Shanghai, we often see almost the same young people and children dressed up, this trend will soon spread to other cities in China. With the first generation of only children entering middle age slowly, 1 people shopping, and 5 people guarding the bills are often taking place. Six generations of children around the age of the phenomenon, for children's clothing industry is undoubtedly very gratifying, this marks the golden age of children's clothing industry has arrived.

Lin Rongzhen, chairman of Hai Wei (China), told reporters: "young parents know how to create a wide range of vision for their children, to feel in nature, and to experience friends and play in parties. This is the starting point of our "after school, wearing sea Wei". "HIWIKIDS children's wear" international fashion children's clothing brand new category is a strong category born under the cross between the two categories of fashion leisure and fashion sports. It can form a clear and effective separation from animation, leisure, sports, campus, aristocratic children's clothing, and can accurately cut out a piece of high growth blue ocean in the last "gold mine" of the clothing industry.

　　 The perfect combination of "light sports" cultural fashion and people friendly

The target customer group of Hai Wei is located in the urban fashion children, and puts forward the concept of "children's light sports culture". The so-called light sports, that is, encourage children to participate in activities such as gatherings, tours, outdoor activities, expand the activity space, integrate knowledge and life, cultivate healthy lifestyles, and foster social skills and creativity. At the same time, Hai Wei also injected low carbon and environmental protection concept into the light culture movement he promoted. With this concept of "healthy, environmental protection and happy growth", he trained children's spirit of individuality, agility, openness, tolerance and upholding nature.

The concept of "light Culture Movement" is a realistic interpretation of the brand positioning of Hai Wei's "fashion children's clothing". In addition, Hai Wei also put forward the concept of "multi occasion dress" which is an international popular children's clothing. Before that, the parents of China chose to buy a slightly larger size for the purpose of saving money when choosing children's clothes. The parents of the new generation want children to choose different clothes on different occasions, and require the beautiful appearance of the costumes to highlight the different temperament of the children. This is because, when the level of consumption and the concept of life have been raised to a certain level, parents want children to cultivate their understanding of dress and aesthetics, understand the social knowledge of different clothes corresponding to different occasions, and have the ability to express their inner qualities through dressing.

The idea of multi occasion dress makes Hai Wei really find the potential space to build "big suit pattern". In addition, in terms of price positioning, Hai Wei adopted the strategy of "big price for the people," and diluted the cost of production through the planned more than 2000 stores, and led the agents to gradually abandon the high cost sales channels such as department stores and so on, and enter the urban fashion business circle with low cost of the channel, so as to realize the price strategy of "close to the people" and popularize Hai Wei's children's clothing concept widely.