Lian Jin: The Men'S Plan Of Power Tyrants Is Scheduled To Be Listed In The Past Three Years.

　　 K-boxing Limited by Share Ltd vice president of the company said in an interview recently that the company has already completed the shareholding system spanformation and plans to choose the right time to list in the past three years.

He also stressed that the company will strengthen the construction of online stores and proprietary stores, and achieve a win-win situation with the existing dealer system, but it will not expand. Sale Scale has changed its consistent non discount strategy.

According to the China Federation of Commerce and the whole China business According to the statistical results released by the information center in March this year, in 2010, the market leader was ranked first in the sales volume of jacket Market.

Lian Jin disclosed that in 2010, the sales of "power monopoly" exceeded 2 billion yuan. If the powerful company was also discounted like other enterprises, the sales figures could be more. However, "discount is like drug abuse. The effect may be obvious at the beginning, but the sales volume will not go up as long as there is no discount, but it is necessary to ensure the stability of sales volume, only to continue to offer discounts."

No discount strategy is also known as national unity. retail price In the early days of brand development, Jin Bao, which promised to return the goods to the agent and unified the retail price of the whole country, attracted a large number of dealers to join. At present, the return system has been cancelled and the discount strategy has been implemented. At present, there are more than 3000 stores in the country.

In addition to the existing sales channels, in recent years, it has begun to build self operated stores and online stores, forming a diversified sales channel system.

Data from the China National Business Information Center, 2010 residents Clothing net The proportion of shopping scale in total clothing consumption expenditure increased by 3 percentage points to 9% in 2009. With the gradual popularization of 3G technology application, the rapid development of mobile commerce will further subvert consumer's habit of clothing consumption, and gradually make up for the shortcomings of online shopping, such as unable to try and touch, and so on, so that consumers can truly buy goods from all over the country without leaving home, and it is expected that the scale of clothing online shopping will continue to grow rapidly.

According to Lian Jin's introduction, the online store of Jin Ba has been put into operation. In the future, if the conditions are ripe, it may create a new brand specially used for online shopping, but the business expansion of the future will continue to be concentrated in men's wear field. It will not extend into women's clothing and children's wear market. "H&M and other fast fashion brands span men's clothing, women's clothing, children's clothing and other markets. Chinese clothing enterprises have similar attempts, but copying the copy can only stay at two or three levels."