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    Clothing Enterprises Enhance Their Industry Through Cartoon Creation

    2011/4/11 13:19:00 18

    Clothing Animation Industry

    knowledge

    Economic Era

    Let the cultural entrepreneurship industry attract much attention and consolidate

    Textile and clothing

    At the same time of industry,

    stone lion

    Some enterprises began to set foot in the animation and creative industries and promote clothing.

    industry

    Development.


    As early as 2009, Shishi

    Entrepreneur

    Founded in Xiamen Huarong group, with the help of "Haier brothers" animated cartoon, with the "Haier brothers" brand, including children's shoes, children's wear and stationery, toys and other accessories, a series of children's products, Haier brothers set up a brand promotion center in Shishi, and then worked with 5 children's clothing and fabric enterprises, such as Wang Tsai, to attack China.

    Children's articles

    Market.


    In fact, through animation to enhance product competitiveness in Quanzhou has been a successful case.

    In 2008, Quanzhou Zi Yan light industry, a bag enterprise for Disney and Bobbi's OEM processing, suddenly invested 180 million yuan to invest in the animated series "swallow tail man", thus deriving a toy chain, toys, clothing, stationery, children's sporting goods and multimedia industry chain, and drove the enterprise to pform from the product manufacturer to the brand operator.

    Subsequently, the "Jamie bear" of Sheng Ke shoes and shoes, the "tick Tat cubs" of Green's children's clothing, the "Diego Altman" of the foot shoes, the "hooligan rabbit" of Wan Tai Sheng shoes and shoes, all win the affection of the children with the vivid cartoon image, and can quickly enhance the brand and increase the sale of products.


    Located in the two phase of Xiamen Software Park, the big brother animation Limited by Share Ltd is a large creative industry company, which integrates animation programming, production, distribution and derivative product development. It also covers food, toys, books, animation education and training, online games, animation teaching, multimedia and other businesses.


    As a subsidiary of Shishi Jian Jian group, big brother animation independent creative, independent design, autonomous production of two-dimensional, three-dimensional animation, FLASH animation, production equipment and production scale in the leading domestic industry level.

    Through shaping the cartoon images of Xiao Rui, big devil, Da Fei, Tian Tian and duo, the company realizes the visualization of its own brand animation on children's wear and T-shirts, and develops derivative products such as pillows, backpacks, mugs, thermos cups, mouse pads, key buckles, photo frames, fridge stickers and mobile phone bags to enhance the competitiveness of the animation industry.

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