The Two Bottleneck Of Henan'S Clothing Industry Is "Brand" And "Market".

Henan's garment production capacity has increased by 30% in the 5 consecutive year, especially in 2010, with a growth rate of over 45%, much higher than the national average growth rate. In the outline of the construction of the Central Plains Economic Zone, efforts should be made to enhance the competitiveness of equipment manufacturing, non-ferrous steel, chemical industry, food, textile and garment, and so on five.

"In the hope of building the Central Plains Economic Zone," 12th Five-Year became Henan.

Industrial Park fever

In recent years, in order to undertake industrial pfer, our province has launched 185 industrial clusters, of which 45 are the leading industries in the apparel industry.

In recent years, there have been waves of industrial pfer. In order to seize this opportunity, our province has launched 185 commitments.

In January 2009, mayor Yuan Sanjun of Xingyang announced the launching of the foundation laying ceremony for the launching of China's garment industry pfer (Xingyang) base, which should be regarded as an industrial gathering area that earlier took over the garment industry in our province.

Li Gang, executive director of the provincial clothing association, said that at that time, there were many garment industrial parks in our province. Xinzheng planned to build a 10 square kilometer textile and garment industrial park in Longhu town by 2016, with more than 80 enterprises and annual sales revenue of 10 billion yuan.

The Xinmi Qu Liang garment garden, Xinxiang garment garden and Zhengzhou 27 garment industrial park have been listed as one of the three major bases of the garment industry in Henan in the past 11th Five-Year. At the same time, 15 garment industrial parks and several industrial clusters are being built or built in Luoyang, Kaifeng, Shangqiu, Anyang, Zhoukou, Xinxiang, Nanyang, Nanyang, and so on.

The Eight Immortals crossing the sea

Xinxiang will build a chemical fiber textile base, and Zhoukou will enhance its color.

Of course, by the east wind of the textile and garment industry, the clothing industry in various provinces of our province has also been looking for characteristics.

Nanyang has strengthened its industrial chain collaboration with dyeing and finishing enterprises such as Hubei and Xiangfan, and formed a textile industrial base featuring clothing and home textiles and cotton spinning as its main body.

Xinxiang has consolidated the advantages of viscose and industrial textiles, and has made efforts to expand the scale of clothing and home textiles, and become an important production base for chemical fiber and textiles.

Zhoukou has made great efforts to increase the proportion of high count worsted, blended and colored cotton textiles, develop weaving and dyeing and expand the scale of garments.

Kaifeng builds a cotton textile industrial cluster dominated by high quality knitting yarns.

Anyang highlighted the matching of dyeing and finishing, improved the knitting industry chain and developed into a knitted apparel industrial cluster.

Shangqiu focuses on industrial clusters like Xiayi and Suiyang, and develops into a knitted children's clothing industrial cluster.

Pingdingshan focuses on the development of nylon industry chain, such as nylon fiber, cord fabric, airbag silk and decorative yarn, and develops high-tech fiber and industrial fiber based on Shenma shares.

"Now there is a lot of improvement in the development of clothing around the country. In the past, it was thought that clothes were less tax paid. In fact, clothing is an industry that enriches people. It can increase the income of ordinary people. Now, the enthusiasm of all regions in attracting investment and docking apparel projects is very high."

Liu Jixiang said.

Now the scale of clothing industry is expanding everywhere. Like Qixian County, the scale of the clothing industry is very large. The government is very good at clothing. The standards of the industrial park are all unexpected.

There are also Xiayi, Shangqiu, the highway estuary, clothing enterprises one after another, and Tangyin, Huaiyang, Zhoukou and other places, there are a large number of garment enterprises.

"It never occurred to me that the clothing industry has spread over many corners."

Liu Jixiang sighed.

Dancing with Wolves

Starting in the spring of 2009, every month, enterprises from Guangdong, Zhejiang, Shanghai and Fujian seek cooperation opportunities in Henan.

Driven by the wave of industrial pfer, from 2009 spring, every month, enterprises from Guangdong, Zhejiang, Shanghai and Fujian seek cooperation opportunities in Henan.

According to incomplete statistics, in 2009 alone, hundreds of coastal garment enterprises and supporting enterprises in the apparel industry chain settled in Henan.

At present, Ningbo's Shan Shan is in the Zhengzhou textile and garment industry gathering area, Wenzhou Georges white in Yucheng County, the largest female garment export enterprise Hangzhou, Han Bo in the Shangcai county respectively set up factories......

Hou Jianchao, chairman of the Henan apparel company, believes that at present, these domestic brands only move the production base, while research and development remain in the locality. This is not a big threat to Henan's clothing enterprises, but also has advantages. The enterprises pferred to Henan can promote the quantity and quality of local garment technicians.

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A reality is that, for the whole country, many Henan clothing enterprises are still "self abased" and feel it is very far away.

"In fact, a lot of garment enterprises in Henan have done a good job. Not only those 8 companies participating in this year's Beijing international clothing exhibition are just afraid to take that step."

In order to let other garment enterprises go out of this step, during the Beijing international clothing exhibition this year, the provincial clothing association organized the more than 2000 owners and designers of the clothing enterprises in the province to observe and see. After seeing all of them, they all touched a lot and felt that they could not do that before. Now they feel that they can do it without fear.

"If we want to make the garment industry really develop, we must let our bosses improve their knowledge and know the development of the garment industry."

Liu Jixiang said they wanted to stimulate these bosses.

Looking forward to GUCCI

The next 5 years of rapid development are expecting Henan to break out a "YOUNGOR", "Shan Shan", and even "Armani" and "GUCCI" at an early date.

The opportunity has indeed come. The external environment and government support are pmitting good information. However, whether Henan garment enterprises should think about themselves, what is the real strength of Henan's clothing enterprises in the face of opportunities?

According to the data provided by the provincial clothing association, the production capacity of Henan clothing has increased by 30% over the past 5 years, especially in 2010 and the last year of 11th Five-Year, with capacity growth exceeding 45%, much higher than the national average growth rate.

Chen Yichu, former vice chairman of the provincial CPPCC, once suggested that the two bottleneck of Henan's clothing industry is "brand" and "market".

How to cultivate a strong clothing brand in Guangdong Province, Liu Jixiang believes that in addition to the continuous learning and improvement of enterprises, the capacity of the entire garment industry should first be large, such as the five provinces and cities with strong clothing industry such as Guangdong, Zhejiang, Shandong, Fujian, Shanghai and so on. The capacity accounts for 60% of the whole country, and only Guangdong province accounts for about 26% of the national capacity.

However, a fact is that the slogan of Henan garment enterprises has been rising for nearly 6 years. Although there are several well-known brands in China, but the low added value of the brand, the weak marketing capabilities and brand planning ability of the enterprises are unavoidable. Now, in the next 5 years of rapid development, when can Henan break out a "YOUNGOR", "Shan Shan", or even "Armani" or "GUCCI"?