Fashion Brand Lip Printing, Limited Investment

　　 Lip print (LIPPRINT) women's clothing brand, advocating young, personality, self, follow closely. International trend We must seek creative inspiration from art and life, strive to interpret the joy and true meaning of life, and sincerely share with you the wonderful life of the leading role of modern city charm.

2. style positioning

"Fashion and leisure", we integrate fashion oriented tailoring and fashion elements into relaxed and free leisure, thus enhancing the taste of leisure and drawing the distance between leisure and fashion. "Comfortable and natural", every garment design, material and workmanship determine its relaxed and comfortable wearing effect.

3. consumer group positioning

LIPPRINT takes the new age women at the age of 20-35. Core consumer group Because they love themselves, pay attention to the quality of life, look forward to the bright future, and have a keen sense of fashion, have strong self-awareness, independent personality, and know how to show themselves.

4. price positioning

Category ratio spring and summer main price, autumn and winter main price

Basic 25%, 59-159 yuan, 89-199 yuan.

Fashion 55%, 159-359 yuan, 199-459 yuan.

Image 20%, 359-599 yuan, 459-899 yuan.