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Chinese Brand And Its Designer -- "SEC" Qi Gang (1)

2011/4/12 14:46:00 520

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Designer brief introduction

Qi Gang, director of Fashion Designers Association of China, fashion trend researcher. One thousand nine hundred and seventy-four Born in. One thousand nine hundred and ninety-eight Year end

She is a fashion design major in Hangzhou Institute of Applied Engineering Technology. In the same year as Shanghai Yifei brand designer, the next year as a famous designer.

Wu Haiyan's assistant. One thousand nine hundred and ninety-nine In 2003, he was the chief designer of Li Gu brand, Zhejiang Li Gu Clothing Co. Ltd.

Fashion show "Li Sao" and "amazing Valley" in the clothing industry. Two thousand Awarded in 2000 " Top ten designers in China " The title. Two thousand and one year

Ren Shanghai Li Gu Garments Co., Ltd. DAZ ZLE Brand chief designer. Two thousand and one Won the first Chinese garment industry in 2003. " The most talented

Designer " Title. Two thousand and two It was honored as a Chinese fashion designer in the China fashion week. " King without crown " 。

resume

　　 One thousand nine hundred and ninety-four point nine - One thousand nine hundred and ninety-eight point seven Studied at the school of art and design, Zhejiang University of Science and Technology.

　　 2000.3.28 China International Garment Fair released " Li Sao " Special field;

　　 2000.11.28 China International Fashion Week " Frightened Valley " Special event, won two 000 year " Top ten fashion designers in China " and " Media rank No. 1 " ;

　　 Two thousand and one year Three At the end of the month, China International Fashion Week special conference was held. In the same year, it was named the most talented designer in China.

　　 Two thousand and two year Eleven month Twenty-eight The first fashion show in China International Fashion week.

　　 Two thousand and three year Eleven month Twenty-six Japan International Fashion Week fashion show.

　　 Two thousand and four year Three April China International Fashion Week advanced clothing conference.

　　 Two thousand and four Shanghai international clothing and Accessories Fair " Ten masters of design " ;

　　 Two thousand and four year Eleven month Twenty-six Daily gain Two thousand and four Lycra Fashion Designer Award;

　　 Two thousand and five year Eleven month Seventeen China International Fashion Week Spring and summer fashion conference " Best woman Designer " ;

　　 Two thousand and five A special dress for the film Cannes Film Festival in Gao Yuanyuan, the movie "Qing Hong". " Look very happy " There was a wave of Chinese fashion.

　　 Two thousand and six year Eleven month Twenty On the day, Qi Gang took him. " Pavilions caprice " He attended the China Fashion Week and established his position in China's fashion industry. Get " The most stylish designer " ;

　　 Two thousand and seven year Two Special tailored dress for international Premiere Fan Bingbing to attend the premiere of the Berlin Film Festival apple " May you always get more than you wish for " It is even more amazing four.

　　 Two thousand and seven year Ten The special dress for Italy Rome Film Festival was made in April for the movie "Chun Chun", the heroine Xuan Dong. " Chun Xiang Mi Xiang " Attracted great attention from foreign media.

　　 Two thousand and seven year Eleven month Nineteen The day was held in Beijing during the China fashion week. " Mi Xiang " Thematic SEC Qi Gang senior clothing and fashion show. Two thousand and eight year Three month Twenty-eight The day is held at Beijing Hotel in China International Fashion week. " Pet " Thematic SEC Qi Gang senior clothing conference.

Chinese brand and its designer --

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Designer It's a new star.

Will designers be inferior to any other star? Obviously, Qi Gang, who is keen on fashion activities, has far less exposure and attraction than foreign designers.

Why are we famous overseas luxury goods? Brand designers are attracted to the brand they serve.

In Qi Gang's show, we are always in or before or after the spotlight. It is found that the star, the familiar face that sparks, Qi Gang has to be a public influence designer, or he himself is also one of the stars. "Design," he said. Aside from it, we think that the designer's behavior of attracting the public eye is obviously far beyond the public influence of a fashion designer. We used to judge the difference between fashion designers and stars. We are only interested in designer's design. Besides, we don't seem to want to know the designer's private life. What about stars? On the contrary, we actually do not care what he performs on the screen, but we do his gossip. News has high aspirations. But the situation is quite different now. "

Qi Gang is very much in the face of the media. Most of the time we have nothing to do with him or herself, and the masses or the media want to treat some designers as stars and give them the courtesy of superstars. If he is not a star character, who cares about him?

If we insist that the fashion designers who always appear before us in the stars are flashy and boring people, this is obviously unfair to them. Is the stardom of a designer a show or a commercial operation? In particular, the luxury industry is monopolized by the group today. The task seems to be more than just designing clothes. In the eyes of operators, designers themselves are part of marketing, and their public image is brand activity advertising. Only a star style stance and position can be easily noticed by the media and the public, all of which will eventually stimulate the sale of the market.