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2011 Jinjiang Footwear Industry E-Commerce Summit Will Be Held

2011/4/13 8:30:00 72

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In April 17th,

Jinjiang

The Municipal People's government, Jinjiang economic newspaper and global shoe net jointly sponsored the "China 2011 (Jinjiang) footwear industry e-commerce summit", which is specially supported by the Dai network. It will be held in Jinjiang City Marco Polo Hotel.

Business enterprise

Representatives, representatives of footwear enterprises and more than 600

footwear industry

Business elite will attend this.

Summit

。

At that time, BELLE, Anta, Lining, seven wolves, Mcglaughlin and other famous.

brand

The business owners and the heads of e-commerce will share some successful experiences in the field of electronic commerce with the guests. At the same time, the leaders of relevant government departments and e-commerce experts will have a dialogue with the owners of the upper and lower reaches of the footwear industry chain and talk about the development of the electronic business of the footwear industry, providing the most substantial help for the majority of shoemaking enterprises.

2010 is the year when the electronic commerce of footwear industry has taken off. Online retail of shoe category has entered a stage of rapid development.

As the world's largest footwear producer and exporter, China has more than 63% of shoe production.

According to the huge population base and the continuous improvement of people's living standard, experts predict that the Chinese footwear market will continue to be considerable in the next ten years.

However, there are still many problems in the development of China's footwear industry, such as vague brand positioning, intensified homogenization, fierce price war in Vietnam, and the pressure of RMB appreciation, labor shortage and rising cost in recent years, resulting in many Chinese shoe enterprises, especially small and medium sized shoe enterprises, on the brink of life and death.

As a result, e-commerce has been booming in the shoe market because of its low cost, fast dissemination and wide coverage.

Dozens of famous brands such as Lining, Anta, XTEP, 31st degree, PEAK, del Hui, and hundreds of two or three line brands have been testing electronic commerce to catch up with the Internet market.

E-commerce seems to have become a life-saving straw in the shoe industry's "Post Crisis Era".

But how to make the electricity supplier?

Where is the bottleneck of the electricity supplier?

Is the flow, logistics warehousing, or brand marketing?

How can shoe companies pull this "straw" out of a new world?