Old Chinese Shoes Sell Well In Europe And America

Nowadays, the Parisians are fascinated by more than rubles, Isabel, Malan and Adidas.

China's "leap" brand sneakers originated in the 20s of last century.

This single style canvas sneakers are cheap, most of them are soldiers, Shaolin monks and street vendors.

With few competitors, its classic style has remained unchanged almost 10%.

Of course, they have never been fashionable.

Since the French artist Patrice Bastien began selling them to Europe 5 years ago, "

Foreigners' love for Chinese shoes is not limited to "leaps".

Last year, hundreds of double "

Not long ago, whether fashion, furniture or toys, Chinese brands were not well known overseas, and were often regarded as inferior cheap goods.

For decades, this impression has been affecting people's shopping behavior, making some companies say nothing to set up factories in China.

Why do people's attitude towards Chinese sports shoes brand change radically?

"The Chinese footwear brands with nostalgia are indeed extraordinary," said sheen Liao, a creative expert in Shanghai. "These brands all focus on simplicity, nostalgia and scarcity, which coincide with the fashion aspirants' ideas."

In addition to "back force", there are "Ospop" and "people's shoes" improved by Americans.

"Leap" and "back force" and other brands are even more and more popular among Chinese.

"Young consumers are more and more proud of Chinese brands and start following the trend of nostalgia fashion." this phenomenon is attributed to two factors: the improvement of Chinese product quality and the rising confidence in all Chinese things.

In the Shanghai market, "leap" and "back force" are still cheap goods, which cost only $8 per pair.

China's footwear industry, which has long been under the shadow of Western brands, has received limited benefits.

The predecessors of these Chinese brands all came from the early state-owned enterprises. In the offices of these enterprises, 50 year old salesmen are concentrating their shoes on developing countries in Southeast Asia and Africa.

Liao said, "changing the sales channel and making it a nostalgic product is the third party retailer who makes profits and raises prices.

I guess this kind of sales is very small in their business, even if they have realized it. "

Nevertheless, Liao said that Chinese manufacturers are gradually adapting to the new market.

Belgian businessman Vermast also thinks so. "Now Chinese manufacturers are learning French mode, trying to win consumers' favor in the domestic market.

It's hard to find the earliest style nowadays.

Retailers are also raising prices. "

Although they only raised the selling price from 7 US dollars to 10 US dollars, it is a new attempt after all.