Old Chinese Shoes Sell Well In Europe And America
Nowadays, the Parisians are fascinated by more than rubles, Isabel, Malan and Adidas.
fashion
Famous shoes.
Recently, they had a new favorite and made in China.
China's "leap" brand sneakers originated in the 20s of last century.
This single style canvas sneakers are cheap, most of them are soldiers, Shaolin monks and street vendors.
With few competitors, its classic style has remained unchanged almost 10%.
Of course, they have never been fashionable.
Since the French artist Patrice Bastien began selling them to Europe 5 years ago, "
leap
"In the rapidly changing market, revitalization.
The "leap" designed by Bastien has been sold for 50 euros per pair, and has become a new favorite of the market.
Similar stories are also appearing on the opposite side of the English Channel.
Last year, the "leap" counters in London's shoe market spread all over the UK.
As British fashion followers are tired of their ubiquitous "CONVERSE" shoes, "leap" seems to have taken advantage of it.
Foreigners' love for Chinese shoes is not limited to "leaps".
Last year, hundreds of double "
Warrior
"Sports shoes" appeared in the fashion store in Paris.
In the 80s of last century, when China began importing Nike and other foreign sports shoes, "once shoes were hard to find" "back force" almost disappeared.
But since they re appeared in Europe, they have been sold to the world - including Canada, each selling up to about $65.
Not long ago, whether fashion, furniture or toys, Chinese brands were not well known overseas, and were often regarded as inferior cheap goods.
For decades, this impression has been affecting people's shopping behavior, making some companies say nothing to set up factories in China.
Why do people's attitude towards Chinese sports shoes brand change radically?
"The Chinese footwear brands with nostalgia are indeed extraordinary," said sheen Liao, a creative expert in Shanghai. "These brands all focus on simplicity, nostalgia and scarcity, which coincide with the fashion aspirants' ideas."
In addition to "back force", there are "Ospop" and "people's shoes" improved by Americans.
"Leap" and "back force" and other brands are even more and more popular among Chinese.
"Young consumers are more and more proud of Chinese brands and start following the trend of nostalgia fashion." this phenomenon is attributed to two factors: the improvement of Chinese product quality and the rising confidence in all Chinese things.
In the Shanghai market, "leap" and "back force" are still cheap goods, which cost only $8 per pair.
China's footwear industry, which has long been under the shadow of Western brands, has received limited benefits.
The predecessors of these Chinese brands all came from the early state-owned enterprises. In the offices of these enterprises, 50 year old salesmen are concentrating their shoes on developing countries in Southeast Asia and Africa.
Liao said, "changing the sales channel and making it a nostalgic product is the third party retailer who makes profits and raises prices.
I guess this kind of sales is very small in their business, even if they have realized it. "
Nevertheless, Liao said that Chinese manufacturers are gradually adapting to the new market.
Belgian businessman Vermast also thinks so. "Now Chinese manufacturers are learning French mode, trying to win consumers' favor in the domestic market.
It's hard to find the earliest style nowadays.
Retailers are also raising prices. "
Although they only raised the selling price from 7 US dollars to 10 US dollars, it is a new attempt after all.
- Related reading
Nanjing Industry And Commerce Bureau Seized Tens Of Thousands Of Women'S Shoes, Such As Counterfeit BELLE.
|Jinjiang Shoe Enterprises Enter The International Market &Nbsp; Footwear Export Value Rises.
|BELLE And Other Women'S Shoes Are Rising &Nbsp; Discount Of Shopping Centres "Hidden Rules"?
|- market research | Yi Ma Bought The Animation Train &Nbsp; The Pleasant Goat Was Finally Eaten.
- Stock school | Three Trend Trading Methods For Entering The Stock Market
- Web page | [Review] The Exhibition Spanning Borders Will Lead The Industry To Fly Over.
- Business management | What Did Managers Keep After "80"?
- News Republic | German Inflation Can Rise, But Clothing Electronics And Other Anti Price Cuts.
- City Express | Donghua University Joined Hands With Shanghai International Fashion Culture Festival To Celebrate School Anniversary.
- Business management | Skills Of Leading, Employing And Managing People
- Guangdong | Guangdong Footwear Industry To Increase Product Value-Added &Nbsp; Accelerate Pformation And Upgrading
- Shoes and clothing technology | Technology Pfer, A Win-Win Platform For Schools And Enterprises
- Industry data | Four Major Textile And Garment Industry Bases Strive For 38 Billion
- Zhengzhou Otaku Invented 18 Jin Of Iron Shoes &Nbsp, And Went Out For Fitness.
- Shan Shan Denies The Share Of The Cards And Leaks &Nbsp, Acknowledges The Mysterious Accounts.
- The Outbreak Of Alliance Forces
- Japan'S Post Disaster Reconstruction Or Indirectly Boosting China'S Coal Price
- Jintai Footwear Industry Actively Develops New Markets
- The Ministry Of Finance Disputes The Reduction Of Textile And Garment Export Tax Rebates.
- 拍鞋網:叫板大平臺 2013年上市
- Canada Is A Battleground For Us Brand Clothing Retailers.
- Exotic Shoes Culture: Holland'S Valentine'S Day To Give Wooden Shoes To The Most Favorite
- Different Aesthetic &Nbsp; How Do They Look At Beautiful Women?