The Founder Of Chinese Evening Dress -- He Guozheng (DORIANHO) Two

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Dorian Ho

He Guozheng, a graduate of the marketing department of Boston University, began his creation and international tour in 2001, taking part in various international events, such as the Sydney Mercedes fashion week in Australia and the Seventh on Sixth in New York.

And launched the brand with his personal name in the same year.

At the end of 2005, it entered the advanced wedding dress market and opened the first flagship store of "Dorian HoWedding" in Hong Kong.

In the year before last, he became one of the five designers of table Yang in the "Asian fashion designer 2006 presents".

Dorian Ho is the founder and chief designer of Hongkong's famous clothing brand Dorian Ho and D Orient.

His works have appeared many times at Oscar's presentation ceremony, and have also been sought after by Hongkong stars.

Good design is the hard truth.

He Guozheng was influenced by the parents of a clothing factory and insisted that clothing should belong to the public.

However, among his customers, stars are always a group that can not be missing. In the US, in Australia and in Hongkong, his fame is closely related to the stars.

After celebrities opened their fame to the world, shopping malls and buyers from all over the world threw olive branches, from customization to ready-made clothes, to step by step.

When asked about the secrets of Chinese designers' success overseas, he said, "foreigners do not care about the designers you are, and they will accept you as long as you like them."

In fact, he was not a designer who developed in Hongkong. His original base was in the United States and Australia. Later, even though he saw his design in Australia, he invited him back to Hongkong to develop.

Hongkong people are more loyal to the ocean. They see that their designs are more European and American, and they are more suitable for Asian people. They are more intimate than those of international brands, and can be customized, so it is easier to accept his designs.

He prefers femininity, elegance, nobility and fashion sense design. The fabrics are mainly made of silk. Details include bead and crystal decoration.

He thought that evening gowns must be shiny and become the focus of the crowd. Of course, the most important thing is to make the wearer look better.

The Oriental and Westerners' temperament and body proportions are very different. For example, the eastern people's waist is thin, but the chest and buttocks are not plump, and the shape of his design can highlight their advantages, cover up defects and show a more graceful posture.

The problem of Chinese elements troubled him for a long time.

When he was abroad, foreigners often asked him, "you are Chinese, why can't you see Chinese elements in your design?"

This is his most feared problem. At that time, he really felt ashamed. After all, he lived in the United States and did not know much about China.

Later, he made a "D 'Orient" -- a dress brand that specifically combines the East and West elements. In this brand, he tried to fuse the design of the small collar with the Western cut, and those who did not accept the traditional cheongsam would also like this design.

The cooperation between ARTINI and Mr. Guo looks like an ornament brand inviting a fashion designer to create a new clothing series. In fact, he's ambition is clear. ARTINIbyDorianHo is about to open the evening dress monopoly in Wangfujing department store, and the ARTINI jewelry store in all the major cities of China will also gradually join the evening dress series of ARTINIbyDorianHo. This is no doubt why the country has paved the way to enter the mainland market. Once accepted by the market, the action of DorianHo's comprehensive entry into the mainland of China will come to an end. What a clever He Guozheng!

The rise of Asian Designers is unquestionable fact. In the past, one or two designers came to the stage, and now a force has been formed. Chinese, Japanese, Korean and even Thailand designers are making a collective appearance. This influence is spreading slowly, and he has a deep understanding.

Before opening a shop abroad, the feeling is single and thin. Now it is completely different. The Americans also accept Chinese design very much.

But this does not mean that Chinese brands or Chinese local designers can expand the market overseas. After all, the cultural differences between East and West still exist. Most Asian Designers active in international fashion industry have grown up in the western environment and have solved the local culture, so these conditions can not be ignored.

He has been interacting with the clothing industry in the mainland. This time it is no exception. In March, he and his partner, Swarovski (SWAROVSKI), participated in the fashion exhibition in the mainland. Their products were very suitable for his design, especially the part of the wedding dress.

Swarovski crystals have many different shapes, and designers need to help them.

He Guozheng fashion show

He Guozheng's interpretation of "gorgeous Hollywood" Mo Wan Dan's luxuriant clothes and longing for marriage

He Guozheng's interpretation of "gorgeous Hollywood" Mo Wan Dan's luxuriant clothes and longing for marriage

He Guozheng's interpretation of "gorgeous Hollywood" Mo Wan Dan's luxuriant clothes and longing for marriage

Rossini hand in hand He Guozheng 2011 spring summer series fashion week special "watch"

The combination of watches and fashion never seems to have stopped.

October 24th -11 1, China International Fashion Week 2011 spring summer series was held in Beijing.

Rossini, a famous watch brand in China (ROSSINI), has been unveiled by Dorian, a top fashion designer in Hongkong. As the first domestic watch brand to visit international fashion events for the first time, it has attracted the attention of many media and people in the field of Dorian.

Watches are now more marked by people, emotional, watches are no longer a simple tool for time reporting, but also a trend of return, a fashion texture, a symbol of taste.

Because of this, Rossini insists that the output is not only a watch, but also a fine time art and infuses different personalities and connotations into it.

Rossini, who aspire to become the world's brand, inherits the product style of "simple, noble, elegant and fluent". At the same time, he has stepped out of the traditional watch making enterprises, and has begun to use the international marketing mode to create far-reaching brand influence.

In 2010, Rossini launched a grand attack to sponsor the Dorian Ho high fashion 2011 spring summer series. It was China International Fashion week that was a fashionable stage with international influence. The design of he Guo was renowned at home and abroad, and attracted attention in the international fashion festival with exquisite and noble design.

Exquisite and noble, fashionable and elegant, it coincides with Rossini brand at this point.

It is understood that Rossini will launch a high-end women's fashion watch series next year, and has the intention to carry out further in-depth cooperation with product design.

Thanks to the spare no effort in brand building, recently, the world brand laboratory has been compiled.

Magazine released in 2010

As the only watch brand in the current domestic watch industry, Rossini has been ranked as the top 500 of Asian brands for three years.

According to the latest data released by the China Federation of Commerce and the China National Business Information Center, the sale of Rossin tables has been leading the industry for 8 consecutive years.