2011 China Textile Brand Culture Boao Forum Launched A Series Of Activities

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The notice pointed out that in 2005 - 2010, China Textile Industry Association and China Textile Enterprise Culture Construction Association held the annual "China Textile ten big brand culture" promotion activities for 6 consecutive years, and launched 60 different types of brand culture construction typical enterprises.

Through their exemplary and leading role, the awareness of brand culture construction of textile enterprises has been continuously enhanced, the connotation of brand culture has been continuously enriched, the value of brand culture has been constantly highlighted, and the soft power of enterprises has been continuously improving.

The notice emphasizes that the Boao forum series of Chinese textile culture is aimed at promoting the implementation of the "12th Five-Year plan", advocating cultural creation of brand value, enhancing the soft power of enterprises, and promoting the construction of textile brand power.

2005 - 2010 annual introduction of the ten major brand culture enterprises of China's textile industry, with good brand image and great influence in the industry, tracking, summarizing, promoting and publicizing them, promoting a number of Chinese textile brand culture leading enterprises and leading figures in the whole industry. It is of great significance to highlight the brand cultural value, give full play to the leading role of the model, promote the development of the textile independent brand, and enhance the market competitiveness and brand contribution rate.

The main contents of the Boao Forum on Chinese textile brand culture are 6 main items: one is to track, summarize, promote and publicize the ten major brands of Chinese textile products introduced in 2005 to 2010; two is to review 60 enterprises that won the annual "ten major brand culture of Chinese textile industry"; three is for the enterprises to pass the reexamination, the other is for the brand leaders of the declared and approved brand culture; five is the Boao forum for Chinese textile brand culture, the theme is "brand, culture and wealth"; six is editing and publishing the "China textile brand culture development report".

2011 China textile brand culture Boao forum series started in April, held a forum and licensing activities in Boao in October, and held the launching ceremony of "China textile brand culture development report".