The Brand Of Outdoor Sportswear Brand Is &Nbsp; Experts Call For The Unification Of "GB".

Statistics from relevant departments show that China has been coming from 2006 to date.

Recently, reporters visited Zhengzhou outdoor sports clothing market, found that some wholesale clothing market and street streets scattered sportswear outdoor sportswear price is cheap, but the product fabric, function and safety performance and many other aspects of information is incomplete, or even not marked phenomenon is very common.

While the brand outdoor sportswear sold in large shopping malls and clothing stores, although the product production execution standards, fabric descriptions, safety categories and other related information signs are more comprehensive, what standards do these instructions refer to and what are the specific contents of these standards?

Therefore, the quality problem of outdoor sportswear has aroused more and more consumers' doubt and media attention.

Outdoor leisure sportswear is becoming more and more popular in the clothing market.

According to the latest statistics of the outdoor market in 2009 of 2010 November, the sales volume of China's outdoor industry has been above 30% in 2006 2009.

In 2006, the sales of outdoor products in China were only 1 billion 500 million yuan, and by 2009, it reached nearly 5 billion yuan. It is expected to exceed 7 billion yuan in 2010, and is expected to exceed 10 billion yuan in 2011.

From the above statistics, we can easily find that outdoor sportswear has been increasingly popular in the clothing market, and has gradually seized the market heights, and its development momentum should not be underestimated.

In order to further understand the current situation of the outdoor sportswear market, recently, the reporter conducted an investigation of Zhengzhou's clothing market.

On the morning of February 18th, when reporters visited the clothing wholesale market near Zhengzhou railway station, it was discovered that the former Jin Rong commercial city, which mainly engaged in the wholesale of trousers and garments, now has many shops that are engaged in outdoor sports clothing wholesale.

Red, orange, yellow, army green and so on are brightly coloured, and outdoor sportswear worn on models or hanging around the front door, sweaters, ski pants and other outdoor sports clothes adds a beautiful landscape to the monotonous wholesale market.

At 10 a.m., the whole market was streaming, and the wholesalers and consumers coming to wholesalers went on stream.

"I used to be a wholesaler in jeans clothing, and began to increase the wholesale business of outdoor sportswear from 07 years ago. At that time, it should be the first business to do outdoor sporting goods in the market. By the 09 year, it has basically been completely pformed into a professional outdoor sporting goods wholesaler. At present, the agent has more than 10 outdoor sports brands, and it is already the largest wholesaler in the wholesale market."

Turning to the wholesale business of the outdoor sportswear and the current business situation, Mr. Zhang, the owner of a large outdoor goods wholesale shop in the West District of Jin Rong business, told reporters that in the spring of 07, a friend who was interested in travelling called to say that they had organized a group of donkey friends to take a field outing and asked if they could help them into a group of professional outdoor sportswear.

"At that time, I only promised to help my friends to look at them when they arrived, but I didn't expect this to happen. It made me discover another business opportunity in the clothing industry.

As a matter of fact, the profit of jeans wholesale business has become very weak. I also feel deeply that my business has entered a bottleneck period, and is struggling to find a way out for further development.

This unexpected help has helped me not only to help my friends, but also to help me.

According to Mr. Zhang, in recent two years, as people's interest in outdoor sports and tourism activities has been increasing, his clothing business has been getting better and better. Especially in 2010, not only the performance of wholesale business has reached a new level, but also the retail business has doubled more than that of 2009.

"Actually, customers are not only limited to outdoor sports and tourism enthusiasts, but also many white-collar white-collar workers like to wear these casual sports clothes.

It may be that the price of last year's down jacket is unattainable. Like these styles, the clothing was very popular last year. The styles and warmth of these clothes are not inferior to those of down garments, but the prices are relatively cheap, so they are very popular with consumers.

At last, Mr. Zhang said, "I am very optimistic about the outdoor sports clothing market in the future. The neighbors are looking forward to my business becoming more and more prosperous. They are also changing careers to start the wholesale business of outdoor clothing.

If there is competition, there will be development. If we get rich together, I hope that prosperous business can prosper the whole market economy, and at the same time, further promote the healthy and orderly development of Jin Rong's commercial city.

Diverse functions and uneven prices.

"Outdoor activities have a large amount of exercise and sweat evaporation, which requires outdoor clothing to have good heat dissipation and permeability. Outdoor outing will inevitably encounter snowstorm and fog weather, which requires outdoor clothing to be windproof, warm and waterproof; mountaineering and rock climbing outdoor sports enthusiasts want to be able to travel lightly, so outdoor clothing should be as light as possible, and have good stretches and tear resistance; outdoor environment washing conditions are limited, which requires higher requirements for antifouling and antibacterial and deodorizing performance of outdoor clothing."

Thus, in view of the particularity and complexity of outdoor sports, this requirement is very strict for professional outdoor sportswear from the perspective of textile technology.

However, the reporter's visit found that although the outdoor sportswear sold in the market is various, there are few descriptions about the functional introduction of the product, and even some of the product identification information is not as detailed as that of the general clothing, and its clothing price is also varied.

"The price of a single layer of assault clothing is generally around 150 yuan, the price of the interlayer is relatively expensive, generally between 200 to 300 yuan, if it is wholesale, it will be relatively cheaper.

These jackets have better thermal insulation and lower price. They are much more affordable than down garments. "

Talking about the price and function of outdoor sportswear, Mr. Jin Rong, a businessman in business city, told reporters that he was wearing an assault suit.

According to Mr. Zhang's introduction, the reporter checked several outdoor sports clothes randomly.

However, when the reporter looked carefully, it was found that the logo of these outdoor sportswear was too simple. Generally, they only had simple product information, such as manufacturers, addresses, washing methods and so on, but they could not understand the information about clothing fabrics, safety performance, production execution standards and function introduction.

What's more, some outdoor clothes have a detailed check of the entire dress inside and outside, except for a simple brand LOGO on the fabric.

"No labels and product descriptions are good quality clothes. Most of them are export orders, clothing and tail goods. They are children's clothing. If you add a detailed label, the price will be around 1000 yuan in the mall.

These are my products from the south, and I know the quality of the products best. "

For reporters found the problem, Zhang explained.

As for the function of clothing, Mr. Zhang said that he could not prove anything by his own introduction, only when he bought it home.

"The waterproof clothing of this price tag of 1088 yuan is 4000, and its permeability is 4000; and the waterproof clothing of this price tag 1988 is 6000, and its air permeability is 9000.

The price is high, waterproof, breathability and other aspects of performance will be better.

On the morning of February 19th, when the reporter visited the outdoor sports goods store of a foreign brand in the four building of Zhengzhou West Taikang Road, it was found that the price of outdoor clothing is more expensive and the information of product logo is more detailed, but it is basically all English.

Asked about the contents of these signs and the performance of the products, the salesperson of the store said, "TEXAPORE4*4 is the waterproof and breathable index of the products, indicating that the waterproof and breathability of this garment is 4000."

However, when the reporter asked what the standard was based on, what standard range was suitable for outdoor wear and other problems, the salesperson said that these were all professional and technical problems in production. She also explained that it was not clear. Only knowing that the higher the number of indicators, the better the product's sexual performance, the higher the corresponding price.

Experts call for unification of "GB"

"With the improvement of people's material living standards, more and more people are keen on outdoor sports. So in recent years, outdoor sports products are emerging in the clothing market. It can be said that this is a very good cake and has great potential for market development.

However, due to the lack of uniform standards for production and testing in the outdoor sports apparel industry in China, the quality of the outdoor clothing market has always been mixed with the quality of the market, resulting in the quality problems of outdoor sportswear, and consumer complaints have occurred frequently.

Turning to the current situation of the outdoor sportswear market, the Henan clothing association's relevant person in charge interviewed reporters by telephone emphatically.

In order to safeguard the legitimate rights and interests of consumers and further standardize the production and sale of clothing market, the existing problems in outdoor sports apparel market should be highly valued by the apparel industry and relevant departments.

Therefore, we should make full use of market resources and introduce relevant standards for production and testing of outdoor sporting goods as soon as possible, so as to ensure that manufacturers and consumers have laws to follow.