Jiangdu Builds China's "East Shoe Capital"

In the spring of the opening year of 12th Five-Year, good news came from Jiangsu industrial and commercial bureau: Jiangdu Leather shoes industry cluster is recognized as "Jiangsu Province industrial cluster brand cultivation base". This will further boost the strong brand effect of Jiangdu footwear industry and make Jiangdu the "Eastern shoe capital" of China.

Jiangdu City has always been a well-known hometown of shoemaking, but for a period of time, shops in the front shops, self produced and sold on their own. OEM The conservative management mode of processing has made Jiangdu shoe enterprises which started earlier but missed the best opportunity to seize the market. In the increasingly intense market In competition, only by registering trademarks and molding brands can we make bigger and stronger "Jiangdu shoes" this grass-roots and enriching people's industry. To this end, the Jiangdu industry and Commerce Bureau took the initiative to take the initiative to stir up the burden of trademark brand construction. Through the promulgating of the footwear industry licensing opinions, holding the brand high-level forum, convening a trademark lecture, appointing special personnel to help enterprises declare the registered trademarks, and launching regular brand service month and other measures, we vigorously promote the brand development strategy of the footwear industry. Today, there are more than 700 leather shoes production and processing enterprises, more than 500 leather and accessories business units, 3.5 employees, and an annual output of more than 7000 pairs of leather shoes, forming a complete industrial chain of sample design, matching and supply of raw and auxiliary materials, production and sales, and the largest shoe-making base in East China. By the end of 2010, the size of shoe enterprises in the city already had two well-known trademarks in China, 3 famous trademarks in Jiangsu, and 572 registered trademarks.