Beautiful, Don't Forget Brand Building.

Recent rapid development Beautiful After breaking through the 100 billion mark, there is no consolidation but a high-profile announcement of the next five year development plan to break through the two hundred billion barriers and create a new beauty. The United States does have such confidence in capital and is an enterprise worthy of admiration. In recent years, the United States has made frequent efforts to challenge GREE, ice washing challenge Haier, soya bean milk machine to challenge Joyoung, microwave oven to fight Galanz again, and every battle of the United States will win.

Facing the competitive market, the United States dare to challenge. industry Boss, he is patient, savvy and decisive. In terms of air conditioning, the United States followed several years, seized the opportunity of "frequency conversion", and resolutely focused on frequency conversion. "Buying frequency conversion, beauty pageant" spread propaganda to let consumers know that the first choice of inverter air conditioner is beautiful. However, GREE, the air-conditioning industry, is hesitant to face the trend of frequency conversion. The opportunity to catch up is only half the effort, and the position of the industry leader is at stake. Hisense, the real leader of the inverter air conditioner and the promoters of the inverter, is losing the opportunity. It can only watch the United States quickly seize the market and struggle in the second camp.

In the market of soya bean milk machine, microwave oven, small household appliance, the United States is accurate grasp the entry point of the market, high key cut into rapid development. While the rapid development of the United States has created one miracle after another, the author wakes up the beauty for the sake of admiration: don't forget. brand Model.

As a super large enterprise with more than 100 billion mark, what is the first thing that consumers will think of whenever they mention "beauty"? What does "beauty" bring to consumers? Everyone has different feelings and is hard to tell.

BMW's driving pleasure, Volvo's safety, Pepsi's vitality and fashion, Head and Shoulders's dandruff all have a clear brand connotation. Haier, which is similar to the same type of business, is taking the service as the brand label of the enterprise. Haier has won the recognition of customers after its emphasis on after-sales service. Last year, it was suggested that enterprises should turn products from customers to services, sell products to sell services, and further deepen the distinctive character of service brands. The size of an enterprise's market is important, but its place in the consumer's mind is more important. Changhong's price war won the share of the market, but because consumers only think that Changhong's "low price" made it stumble in the following years. Until recently, Zhao Yong put forward "digital Changhong" to shape Changhong's new technology image. And then Qin Chi, Chun Du and so on, only occupy the market on the scale, but did not occupy the hearts of consumers and end the game.

The development of an enterprise is inseparable from the promotion of the scale of the market. But as an enterprise based on long-term development, a company that pursues a century will not be able to withstand the test of the market if it does not have the brand height and only pursue the scale. In order to become an evergreen enterprise, first of all, the enterprise brand must have a long-term place in the hearts of consumers, so that consumers can clearly remember your brand and brand personality in the increasingly fierce competition environment, so that enterprises can continue to survive and develop in the market.

Looking back on the development of the United States in recent years, it is only to grasp market opportunities more accurately, and do better than others in shaping corporate culture, building professional managers' team and encouraging measures, opening up and driving channels, and so on. The preemption of the market can expand the share through team channels and so on. The long-term development of enterprises needs a clear brand connotation, which can occupy the hearts of consumers for a hundred years.

The most important task for us to accomplish 100 billion mark is not to develop rapidly, but to consolidate it. We should continue to develop the market strategy, team building and channel integration to win the market and promote the rapid development of enterprises. At the same time, we should clarify the distinctive brand personality of enterprises, and propagate them through various means to the market and spread to consumers' hearts, and maintain their vitality, laying a solid foundation for the future development of enterprises.

While developing rapidly, we should not forget brand building.