Small And Medium Sized Shoe Companies Are At A Loss To Enter The EU Market When The Anti-Dumping Duty Is Ended.

Editor's note: injustice

Exploring the blank expression of small and medium-sized shoe enterprises

Can China's leather shoes manufacturing industry speed up in the face of EU's favorable policies?

"The EU has abolished the tax on Chinese leather shoes for up to five years, up to 16.5%.

However, due to the enthusiasm of a series of small and medium-sized shoemaking managers, the atmosphere seems to be a few degrees of cooling, their face and innocence even let the reporters have some confusion, reflect: is not his own fuss.

"Is there any news like this?

"Our enterprises are mainly domestic sales, and they do not involve foreign trade, so the situation you mentioned is not very relevant to us."

"We cannot predict the impact of such a news. Only after attending the exhibition in Italy in June can we know what the EU market will be like in the future."

"Oh, I heard about this, but how to deal with the EU market in the future? We haven't thought about it yet."

"The proportion of exports to the EU is not large."

Wenzhou is the national leather shoes town. After hearing about the cancellation of the anti-dumping duty, the reporter first contacted Mr. Charlie, the responsible person of Wenzhou shoes industry Co., Ltd.

In an interview, Mr. Xie appeared calm and calm. "Now, the share of our company's exports to Europe is less than 30%.

After the European Union began levying this anti-dumping duty in 2006, our European customers have been decreasing and their old customers are almost gone.

When reporters asked about the signs of a rebound in the EU market in recent months, Mr. Xie replied: "we basically have no feeling.

The requirements of European Union customers have always been very high. In terms of workmanship and style, the domestic effect is obviously not as good as that of the European Union.

From the cost point of view, we all know that the labor cost of Southeast countries such as India and Vietnam is cheaper, which can lower the cost.

So, to make leather shoes, China's situation is not limited, and the situation is more awkward.

During the talk, the reporter realized that Mr. Xie had no choice but to face the overall situation of the industry.

It is understood that over the past five years, the EU has blocked trade blockade on Chinese leather shoes. Many shoe companies have turned their attention to leather materials such as PU synthetic leather, which are less expensive, including Jindi and giant one. More than 90% of Wenzhou shoe enterprises have begun to use PU synthetic leather and other non leather raw materials to make shoes.

From a different perspective, China still has certain advantages in the advancement of PU technology.

Mr. Xie told reporters: "now the price of leather shoes in China's exports is almost 15 dollars, and the price of leather is almost 10 dollars."

It can be seen that cost and price are still an important sticking point for small and medium-sized shoe enterprises. When they talk about how to deal with the European market, Mr. Xie blurted out: "price war."

Good policy is a good medicine, but it does not cure the symptoms. From the various appearance of small and medium-sized shoe enterprises under this policy stimulus, they need more fundamental guidelines that can completely change the level of enterprises and the industrial situation.

Leather shoes are only for leather shoes.

Among the enterprises interviewed by reporters, it is not a minority that the proportion of exporting EU is not large.

"The cancellation of the anti-dumping duty has little impact on us," said the head of the Guangzhou United League leather shoes company. "The proportion of the US alliance exporting to EU countries is not large, and exports are mainly for the United States, Russia, Southeast Asia and other countries and regions."

Quite simply, because of the high anti-dumping duties imposed over the past five years, many enterprises have chosen to avoid the EU door and switch to other areas.

But is the reason simply that? The proportion of exports to the EU is generally low. Is there any other reason?

With such questions, reporters contacted the Secretary of the Guangdong Leather Association fur and fur Specialized Committee Secretary Liu Weidong.

In stark contrast to the uncertainty shown by small and medium-sized shoe companies, Liu Weidong's attitude is clear: "this tax is unfair.

It is a kind of discrimination against China's leather shoes manufacturing industry. "

Why is it that the news of the cancellation of anti-dumping duty is not so cold?

Liu Weidong explained: "this anti-dumping duty is aimed at leather shoes, and the shoes made of artificial leather are not in the scope of anti-dumping, that is, the middle grade shoes.

This market was mostly concentrated in the hands of Taiwan funded enterprises. Now the mainland enterprises are developing at a fast speed and basically have the ability to produce high-end products, but for small and medium-sized shoe enterprises, the entry is still very difficult.

After listening to this explanation, it is not difficult to understand why most Chinese shoemaking enterprises have turned to non leather raw materials in recent years.

Because of the consideration of reducing cost, there is more consideration for drilling policy. Since the tax is locked in leather shoes, we simply produce cheaper PU or leather shoes, but create a new market.

Further analysis, the small and medium-sized shoe enterprises' blank expression also found the answer.

The threshold of the EU market is still very high, which results in the fact that only a few domestic enterprises have been trying to persist in the process of actively fighting anti-dumping duties, and most of the enterprises have chosen to remain silent.

Try the European Union

No one will be interested in the market opportunities. Although Mr. Charlie of the Wenzhou footwear industry has been emphasizing in the interview, the adjustment of the EU market will not be decided until June when Italy goes to the exhibition.

However, after the deepening of the interview, he seemed to think what to do for the next EU market.

"I saw that a large number of peers fell down in the international financial crisis in 2008 and were eliminated by the market. From then on, I realized that if we want to meet the requirements of continuous improvement of customers, we must strengthen our work, improve our technological capabilities and improve our factory management.

Price war and other means are helpless. We also know that only when quality is up, can we make good prices.

Using the same money to do different things, the reason is simple and difficult to do.

Thus, the EU market is full of unknowns and possibilities for these small and medium-sized shoe enterprises.

"Now the quality of domestic products is excellent, the industrial chain is complete, the price is cheaper than some countries, and there are more choices in style than some countries in Southeast Asia.

However, there is no obvious signs of warming now, and we have no concrete actions. But since the anti-dumping duty has been abolished, I am still optimistic about the export of Chinese footwear products.

Guangzhou United States leather company responsible person said.

In order to have a better understanding of the current performance of China's leather products in the EU market, the reporters also interviewed some leather goods companies in Xinji, Hebei.

Zheng Yu, manager of Guang Shun leather goods company, is very interested in the European market in the interview: "in 2007, we began to turn back to the internal market. After the Spring Festival this year, I found that the European market has released a lot of positive signals.

Not long ago, the Hebei Provincial Department of Commerce led many enterprises such as Guang Shun to go to Dubai as a pit station for European and African markets. Beyond expectation, the products we took there were robbed by customers, which made us rekindle the idea of developing the European market.

Not only do we think so, but a number of enterprises have indicated that they should intensify their efforts to develop international trade in the future.

The support of the government is very important. The Hebei provincial chamber of commerce not only organized us to go there, but also reimbursed us for 70% of the exhibition fees. "

Be vigilant against other trade barriers

For the majority of small and medium-sized shoe enterprises, the EU's anti-dumping duties on Chinese leather shoes at the moment are favorable factors for China's leather shoes manufacturing industry. However, if such advantages are magnified, it will also bring hidden trouble to the development of enterprises, especially the development of small and medium-sized shoe enterprises.

Liu Weidong reminded the vast number of enterprises to make preparations: "now the anti-dumping duty is over, but the EU will have other trade measures and trade barriers. I think there will be some. The main direction should be technical barriers."

In fact, the European Commission has begun to seek new regulatory measures while announcing the abolition of anti-dumping duties, and has introduced five measures aimed at Chinese shoe products.

"The cancellation of anti-dumping duties is temporary. The blockade is long term and not too optimistic, especially in the current environment of trade protection."

A large shoe manufacturer in Wenzhou said.