Group Buying Website Needs To Learn From WAL-MART Management Mode.
"Facing consumers in every city,
Groupon
How to do service well?
WAL-MART, a retail giant.
management model
It is worth learning.
Wo Wo Group group CEO Xu Maodong, a well-known group buying company, said recently.
"There are many self-employed people in the group buying industry. 1 people can even open a small group buying website. But if you want to really serve hundreds of millions of netizens, the long-term development needs WAL-MART style professional and systematic management system."
As a well-known group buying enterprise, Wo Wo Group has developed rapidly, and has just set up nearly 200 sub stations throughout the country.
With such rapid development, "
WAL-MART mode
"The introduction of merit.
Xu Maodong said: "if a group buying enterprise simply provides an agent environment, it can not solve the complete payment problem of e-commerce and the quality of service guarantee system thoroughly.
Therefore, group buying enterprises should shoulder the responsibility of protecting the user service, and become the only interface to maintain the responsibility of users.
This mode is commonly referred to as group buying "WAL-MART mode".
There is something wrong with buying a bottle of drink at WAL-MART. There is no need to look for the manufacturer. It only needs to find WAL-MART. The boundary is clear.
This is the business philosophy of respecting the interests of consumers.
"In China's current market environment, group buying website can not give users a very good test.
I think someone needs to stand up to control the service quality system and provide consumers with complete protection. "
Xu Maodong said Wo Wo Group will manage businesses and partners as their own suppliers, just like WAL-MART manages its suppliers, and has a complete set of related mechanisms and systems.
In the group buying industry, the introduction of the "WAL-MART mode" is an innovation.
Xu Maodong believes that innovation is the core factor for the success of China's Internet industry.
He said that 5 years later, China should have a group buying company that will become a big company in China's Internet TOP5.
This enterprise must have two major factors.
One is N's subversive innovation with a thorough localization.
Taking a look at China's leading Internet Co, the initial imitation is followed by innovation and achievement.
Therefore, in the group buying industry, this enterprise is not a plagiarism or replicator of the foreign advanced mode, and it is possible to innovate continuously.
In Xu Maodong's view, "this enterprise also needs to have distinct corporate culture and cohesiveness.
Because the group buying enterprises are faced with hundreds of cities and thousands of employees, and the process is likely to be achieved in a few years. Therefore, enterprises must have a unique corporate culture to gather so many "post-80s" young people.
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