The "Environmental Master" From China'S Fashion World -- Liang Zi (Providence Otangy) Six

Tianyi Liangzi 2007 spring summer fashion conference

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The works of female designers, especially the show costumes, are generally extravagant and complicated. Aestheticism and romance are their pursuit. They are usually luxurious, and they are not concise.

But in Liang Zi's providence, there are no fancy details, and there are no too complicated accessories. Simply, Liang has expressed his favorite, living and mental expression in a natural way in a show way, not too many paved lines, only pure and simple.

In the show, Liang Zi Pai is not just a concept, more close to the garment, Liang Zi's clothing and concept is only one step away. Liang really respects the consumers. Winning the prize is not her only pursuit. Approaching consumers is her ultimate intention.

Liang believes that he is a very detail oriented person, so that the pursuit of details is also included in life.

In the fashion show, people feel the truth of Liang Zi's show from the details.

Liangzi presented to the audience as if it were a beautiful and romantic portrait of a lady, and a combination of Chinese and Western watercolors.

In the background of T, lighting, music and other elements, the model dressed in the fashion of heaven is barefoot, like a lotus, as shy as a lotus, as if it is coming from a dream.

Anyone who has seen "Providence" will send out such an exclamation.

"Providence" is the standard deduction of Liang Zi's spirituality.

No fancy details, no trivial accessories, seemingly simple, but through Liang Zi's deep thinking of real life.

Convey the nature in the most natural way, and pour out the eastern sentiment with the most solid emotion.

Fashion design, simple materials, tranquil colors, exquisite details, all traces of Chinese culture.

In the face of harmony, purity, nature and tranquility, people are strongly aware of the essence of "harmony between man and nature".

And to every fashion and every detail, the feeling of "peace, beauty and health" is no longer a simple slogan, but the simplest portrait of Liang Zi and his brand "Providence", and the brand culture and design concept are well understood.

Liang often warns the staff around him that "harmony between man and nature" is the essence of Chinese culture with 5000 years of history, and the best survival state and realm that mankind has been pursuing.

The first meaning of "heaven and man" and "harmony between man and nature" is the equality and harmony between man and nature. The second meaning is that "Providence" and "Providence" are combined into one. "Peace, health and beauty" are both the design concept of "Providence" brand, and also the "heaven" concept of human beings.

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It is the unique expression of Liang Zi's most "Divine Providence" characteristic that he uses the ancient silk like silk, and it is also the emotional crystallization of Liang Zi's silk for more than ten years.

More than ten years ago, by chance, Liang found a very special cloth head that he had never seen before. The black and white sides were covered with a faint luster, such as black pottery. The coffee side had irregular texture, such as the Shang and Zhou Oracle fragments, which felt very full and felt very mysterious.

It feels that the fabric seems to exist exclusively for oneself.

After many investigations, it is finally known that it is a kind of silk. It is made of natural fabrics, dyed with Chinese herbal medicine, brown sauce, silt sealed up, exposed to sunlight, and made by hand. It shows that human and nature are so close to each other that they are so integrated, so that they fully conform to Liang Zi's design concept of "Providence" - peace, health and beauty.

Since then, Liang has been unable to get rid of it. He has become more and more obsessed with the design and development of the silk dress.

For so many years, it is unclear whether Liangzi discovered the glistening silk, or the Liang silk found Liang Zi. It seems that Liang Zi had a predestined relationship with the old silk.

Liang's contribution to Choi Choi is not only making the silk clear but also the perfect combination of tradition and fashion.

The red series, the green system and the blue series have been carefully created by Liang Zi, and the unique oriental characteristics of China are vividly incisively and vividly.

China's original brand has never formed a large group climate in China, and even ten years ago, there was no concept of originality at all. But recently, originality has attracted more and more attention.

Not long ago, the Guangzhou municipal government presented the gift of "Tianyun silk" as a gift to the Swedish king, Queen and royalty. It was a good public relations act and a good opportunity for the government to give the heaven a good idea. It shows that the emphasis on original works from the national level is strengthening.

The reason is that the government wants to give gifts to the Swedish kings, queens and royalty to represent the ancient history of China and the gifts of modern national development. As a unique Chinese material with a long history of 500 years, and the fashion design of Liangzi, the famous designer of China, coincides with the attitude that the government wants to express. China is changing. China has not only traditional precipitation but also contemporary creation.

If the Tianyi brand is not always committed to the development of ancient silk fabrics, it will give fashion and new ideas to the silk, and will not be chosen as the designated gift of this significant public relations act.

Liangzi recalled, "we invested a lot in the early stage of research and development of the silk fabric, which has been losing money in the early stage, but the latter effect is beginning to show itself."

Grieved Liang

After so many years of design, I asked her what she felt most deeply. She could not help but get excited: "I hope that everyone will treasure the good things around us, whether they are left to us by nature or our ancestors, and develop them well, so that they can live on us, so we can enjoy the great gifts they give us -- like the Divine Providence, developing the gentian.

Don't bother to develop yourself, but when you see good things developed by others, they rush to get rid of good things. This is something we do not want to see.

For example, after the success of the development of the gown silk, some people appeared to mix silk into the silk with fake silk. This phenomenon is a pain in heart.

Liang believes that for an original brand based on national culture, what kind of environment is important for development, from national policy to urban development, to the specific environment of the development of the garment industry, the national character should be established on the national self-confidence, and rarely seen Liang's emotional ups and downs. Liang said that she and Mr. two witnessed the process of how China's silk became a low-grade goods in self imposed price reduction and cannibalism. "Each country has its unique raw material resources, known as" green gold ", that is, green yellow gold, and China's unique silk materials do not give full play to its due value.

If Chinese silk can be called "green gold", it is in the hands of others, not in our own hands.

"In the past few years, the rapidly developing China is in a period of pformation. Some people have been confused by the foreign culture, and have no confidence in the Chinese nation. The good things of the Chinese nation have been ignored."

In the early days of reform and opening up, people were more concerned about the material problems of survival. For example, enterprises are most keen to listen to lectures like "how to increase speed", reflecting the mentality of doing business with a rich overnight. We can imagine what kind of living environment is facing the "Providence" of the early stage.

Liang said, after solving the problem of food and clothing, people will naturally start to pay attention to cultural things. This is an inevitable process. China is looking forward to cultural revival and rational return. Only in this way can social concern be passed.

Insisting Liang Zi

For Liang Zi, ten years of hard and original creation occupied the best ten years of her life, but she enjoyed herself in it.

She said that the original brand should focus more on the practice of "Tao", that is, emphasis on culture and design style, while business brand is more focused on business skills, that is, the scope of "operation".

In terms of cultural spirit or brand business level, "Tao" is always higher than "skill". The most perfect course is the combination of Tao and art, but every brand must define its direction in the course of its operation.

As an original brand, maintaining your style is more important than pursuing growth. This is the brand ecology.

Our "Providence" also has many information and technical resources of traditional fabrics. Some of these fabrics are marginalized and some low-grade are almost extinct.

But unfortunately, over the past ten years, they seem to have never been discovered.

Our "Providence" will develop and activate them one by one, in fact, this process is endless.

It's like fishing. You caught the big fish at the front. It's cool!

Behind others, you can only pick up some small fish left behind.

Although China is scarce original brand at present, the original brand has been paid more and more attention by the society since its obscurity, and conveys the information of China's social development. The original brand embodies its higher value and greater prospects.

Insisting on it comes from the heart of Liang Zi - following the most real Providence.