The Future And "Money Road" Clothing Online Shopping Profit Path Is Endless.

Crazy advertising.

Market concentration is high and profits are unpredictable.

"It will take me one or two years to recover the cost," he said.

At the beginning of last year, Liu Yang, a post-80s practitioner who opened a clothing store on Taobao, talked about the current business situation.

In her view, although the clothing online shopping market has a bright future, the road to profitability is endless.

"Clothing online shopping market concentration is very high, like me, the grass-roots shop has a low reputation, and it needs more time and energy to open the market."

Statistics from AI consulting show that in 2010, the size of China's apparel online shopping market reached 90 billion 300 million yuan, of which the C2C (consumer clothing) online shopping market scale was 78 billion 20 million yuan, accounting for 86.4%; the scale of clothing online shopping market for merchants (B2C) was 12 billion 280 million yuan, accounting for 13.6%.

On the whole, the size of clothing online shopping market is more than 90 billion yuan, which has become an important clothing sales channel. C2C occupies the overwhelming majority of the apparel online shopping market.

Su Huiyan, an analyst with AI consulting, said that in the scale of 12 billion 280 million yuan B2C clothing network shopping market, the paction volume of Taobao mall reached 6 billion 650 million yuan, accounting for 54.2%; the sales volume of 1 billion 850 million yuan, accounting for 15.1%, and Mcglaughlin's trading volume amounted to 810 million yuan, accounting for 6.6%.

"Overall, B2C clothing."

From the above data, it is easy to see that the concentration of clothing online shopping market is very high.

Then, what is the profit of the company with more market share?

In the e-commerce industry, Taobao has a high reputation.

However, as all kinds of capital and entrepreneurs rush to join in, the B2C market is beginning to present a boom, which makes Taobao C2C in the field uncomfortable.

To this end, Taobao launched an independent domain Taobao mall in November 2010 to cope with the B2C industry.

Because back on Taobao net, soon.

And it is also a matter of the future that Fan Cheng pin wants to make profits.

Although the chief executive of VIC, Chen is confident that he will achieve 150 billion yuan in the next 5 years, he said that he has not yet made a profit and expects that he will still lose money this year.

In the old age, the sale scale of VIC should reach 30 billion yuan to achieve a better profit point. That is to say, if the growth target can be realized, Vic will be able to get out of the B2C industry loss next year.

But the fact is that sales of fan's products are not over ten billion yuan.

Related data show that nearly 4 years after the establishment of VIC has won IDGVC, LIAN strategy source, Softbank Sai Fu, Qiming venture capital and other venture capital institutions total investment of about $200 million, but so far, crazy "burn money" has not been exchanged for "real gold and silver".