The "Environmental Master" From China'S Fashion World -- Liang Zi (Providence Otangy) Eighteen

Liang Zi Tianyi has become the focus of global fashion.

Students and professors from the world's Fashion Management Major, EMBA, who work for MBA and a group of more than 50, have come to visit Liang Ziping's flagship store in Shenzhen. They are attracted by the design concept of oriental aesthetics. The eyes of global fashion are staring at a Chinese designer named Liang Zi, who cheers for her design for her silk.

"Let's show them the best and most unique of China."

The magazine "fashion bazaar" came to the press conference to shoot a press conference for Liang Zi.

"Global Fashion Management" EMBA is currently the only fashion area in the world EMBA. The goal is to train advanced management talents who have global vision and potential at the end of the fashion industry. It is jointly organized by the French Fashion Institute, the New York Fashion Institute and the three school of Hong Kong Polytech University. All the students are from the three schools in the United States, France and Hongkong. They are all fashion professionals who have worked in fashion industry for at least five years. Their nationality is spread over Europe, North America and Asia.

Why did they choose Shenzhen and choose Liang Zi and her Providence?

Professor Zhang Zhe, an adjunct professor at the Shenzhen expedition, told reporters that "in the past, Global Fashion Management EMBA did not pay much attention to China's brand and design. In their mind, China is the world's factory, and China has great advantages in processing and producing clothing." in this regard, Mr. Li told reporters at the event. "In the eyes of China, the world's designers and designers are not paying much attention to China." according to Mr. Zhang Zhe, a professor of global fashion management has little interest in China's brand and design.

But little is known about the design and brand development of Chinese fashion designers.

This expedition is actually a "literacy" for them. It is to let them feel that China also has international standards of designers, and Chinese enterprises are also growing in brand operation.

The elite of the global fashion industry are in this class. If they want to see them, let them see the best and most unique Liang Zi in China.

The encounter between Liangzi and silk is the encounter between life and life.

On the 2008 China Fashion Week, Liang Zi's high-end brand'TANGY collection'was stunning for the first time.

In the survey conducted on the day, the yellowtop brand Huang told the guests about the story behind the "Yuri" brand and the original design and environmental protection concept that the brand has always adhered to for fourteen years since its birth.

The fashion elite from all over the world saw for the first time the legendary Oriental printing and dyeing material called "Dioscorea", and learned how it was made from dozens of pure handmade pieces of white silk and made from the spirit of heaven and earth.

Huang mentioned to EMBA students in the introduction that the trend of design style, the operation of marketing and the exertion of brand advantage are the topics that almost every brand should face. The brand of heaven is that it contains the "human" factor. Its development and growth is about the "human story". It is a combination of one person and another kind of magical life. It is the magical species of mountain and green south of the Five Ridges. The coincidence between these two kinds of life is the coincidence of these two kinds of life: the designer of Liangshan and the designer of liangxiu Jiangnan, which is destined to become a school of their own.

This is the advantage that brand exists and is the natural core competitiveness.

Attitude determines everything and makes a brand with humanistic ideals.

On the 2008 China Fashion Week,'TANGY collection', the high-end brand of Liang Zi, first appeared in the world.

The global trainees who come to visit have rich experience in fashion industry. They focus their attention on Chinese fashion design to a design brand in Shenzhen, making it a successful case of brand, making full anatomy and excavation. This is the first time in their history.

During the short period of inspection, they understood as much as possible the situation of brand development. Based on the full study of fashion management theory, they searched for successful cases and learned from others, hoping to learn the most fashionable nutrition and find the clearest practical keynote for theory.

In this regard, Huang Zong said that Providence as a brand that adheres to ecological and environmental protection and is full of human ideals, always regards "eco environmental health" as the first purpose of corporate culture and brand building, because it has life, and only by understanding it can we cherish the idea of quick success and instant benefit, and protect it and develop it in a balanced, lasting and perfect way.

This is a responsible attitude. In brand building and operation, we always adhere to this attitude. It is not urgent and impatient. Every work is perfect. Every brand development strategy has accumulated a lot.

"Forging an international brand, making it a hundred year old shop mentality."

This is the best explanation of designer Liang Zi's brand.

Mr. Zhang Zhe also pointed out that Liang's intentions are unique in design and brand building.

It is not a stack of traditional Chinese elements. It has never been a one-way street with oriental elements, but is constantly innovating.

The broad global perspective allows Liang to combine the design elements of high fashion with the temperament of Chinese culture and form her unique style on the whole concept.

On the brand strategy of the students concerned, Huang Zong introduced the vision of internationalization and the rich product structure, so that the development of the brand of heaven is maturing.

From women's clothing to men's clothing, from clothing to gifts, to the structure of the ecological culture industry of Tianyi garden, the horizontal development of enterprises complement each other; from "Providence" to "TANGY collection" in the new fashion high-end fashion week, the brand structure is constantly optimized; from the operation of the marketing and marketing to the launching of various art tours, sponsoring public welfare undertakings, and strengthening the social extension of the brand, all these make it possible for the Tianyi brand to move towards the international market.

Liangzi Tianyi has become a world-class brand trend.

In the just concluded Beijing international fashion week, Liang Zi's high-end brand "TANGY collection" has been well received.

Based on the limited quality of the gourmet gown, the brand of Liang Zi's exquisite and creative design has been the brand of the brand of philosophy. It has continued the Liangzi's gentle and indifferent fashion philosophy connotation. It is not only to satisfy the needs of the domestic high-end customers who love the "Providence", but also to meet the needs of people who pursue environmental protection and high-quality life in the international metropolis.

Liang said that this is a brand that serves the small consumers of the ultimate pursuit of quality of life.

In the flagship store of Liangzi Tianyi, the trainees made full two-way interaction with the staff and management staff of Liangzi company, understood the international mode of brand management and operation, and experienced the charm of Tianyi silk dress.

The participants here showed great interest in magic silk, Oriental Oriental design and brand building. Many students tried to buy Tianyi silk clothing on the spot.

They sigh that Providence can play an important role in the international fashion stage. "And they say that when they return to class, they will spread what they see and spread to a wider field.

In fact, Providence is always closely related to the world's fashionable palace.

Liang studied at the French High Fashion Association school and the New York Fashion Institute.

Since 2001, Liang and her wishes have won worldwide acclaim: Italy's COLLEZIONI, Daily life, world daily, France's two TV series, European times, East West magazine, BAZAAR, ELLE, VOGUE and other international media have reported Liang Zi.

In the second half of 2004, Liang set up his own studio in France and used it as a window to maintain close contact with the world.

Liang said that through the high-end brand "TANGY collection", she hopes to convey to the consumers an international attitude of life in the Oriental temperament.