2012 Spring And Summer Casual Wear Deduces Four Fashion Trends

The 2012 spring summer Chinese casual wear jointly released by China Fashion Color Association, China Textile Information Center and national textile product development center.

The organizers said that 2012 spring and summer turned from the undercurrents of autumn and winter. They took off the complexity and gloom, and bid farewell to dignified and bondage, becoming bright and light, simple and cheerful.

Returning to nature is the theme of this season's casual wear area.

In this spring and summer season, four themes of awakening, caring, interaction and refinement will be interpreted.

Topic 1: Revival

Key words: returning to the original, natural and restored ancient organic countryside

The return of values in the 50s of the last century brings us dawn, abandoning our worries and desires, enjoying the energy of happiness itself and giving life more simple essence.

Color: the color is fresh and tender, and the soft white texture is coated with light sweet beauty. Flowers, fruits, plants and insects become important patterns.

Inspiration thrives in the romantic fresh countryside garden, and optimism runs through it all the time.

The direction of design is to leave behind complicated and trivial things and return to simple habits of thinking and life style.

The light retro style is rising again, including jeans, rough casual wear and simple basic funds.

In terms of profile, loose laminated style is the focus of this theme casual wear, while fabrics are made of natural cotton and linen fabrics, striped fabrics and simulated dirty denim fabrics.

Prints and patterns are derived from topics related to nature, such as grid and small squares, flowers and plants, exotic natural landscapes and garden style patterns.

Suitable for fashion leisure, pure leisure and cowboy market.

Theme two: Care

Keywords: Preppy Yoga Dance soft functional sense of light

In the clean space of free breathing, leave worries behind and emphasize purity and health. Both romantic and concise designs lead to the aesthetic sense of comfort.

Color: This is a reassuring, caring, sentimental and poetic new world.

The color reveals a hazy tenderness, and the cream color and the cold shade are covered with opaque shadows, forming a rich level.

The sense of luster and texture is unified in white and near white.

Design direction: design inspiration comes from various fields: classic white T-shirt, cricket fabric cricket suit, white religious dress, and even dream wedding dress.

So that the theme of casual wear has fresh and pure style of track and field clothing, or Preppy style tennis style.

In addition, the casual wear market will be influenced by yoga, ballet and dance costumes, creating a softer and more feminine fashion style.

Lightweight fabrics, elastic fabrics are more important, with a sense of movement style design.

Suitable for business and leisure, fashion and leisure market.

Theme three: interaction

Keywords: Journey adventure desert undeveloped tribal environment protection

The relationship between mankind and nature has a new interactive meaning.

Color: the color becomes more dynamic under the natural tone, and no longer deliberately covers the signs of the city.

The natural color reveals the breath of technology. Nature and man are no longer a simple and rigid opposition, but a subtle fusion.

Design direction: the theme is the gradual development of the last autumn and winter wilderness theme. It becomes more gentle. We feel and experience the significance of the journey. We focus our attention on the vast desert area.

Inspired by adventure, camping or surfing on undeveloped beaches, it has strong escapism and love for nature.

Rugged and old casual clothes are made from recycled and worn denim as well as rugged style, printed and patterned with national style.

This style also has a little tribal feeling, which corresponds to the theme of this season's return and origin.

Suitable for outdoor recreation, pure leisure, cowboy market.

Theme four: exquisite

Key words: sense of motion saturation color mosaic modern

Think, try, fail, learn, try again...

Put aside all kinds of stereotypes, reenter all kinds of innovative ideas, create more products and works; in the meantime, the order precisely controls the mania and weird, impulsive activity and rational elegance to form a wonderful balance.

Color: multilayered colors are fascinating and full of joy. Bright yellow and saturated dark blue rush to collide with the energy. The cold purple and dark grey green quietly stabilize the entire color series.

Design direction: This is about Mashup and sensory games. The colors are bold and impact.

Consumers who like this style are not sensitive to the effects of chemical dyes and synthetic materials on the environment. They are more concerned about the influence of their costumes on their peers.

Therefore, the classic sportswear and details should be pformed to make it a daily dress, or to decorate on a simple basic paragraph, or to pform the fabric of modern technology.

To maximize the publicity effect with minimal cost.

Suitable for outdoor recreation, pure leisure, business and leisure market.