&Nbsp Is Customized To Attract Personalized Clothing Consumption.

Famous in from April 15th to 30th

Tailored for individuality and self

With the continuous improvement of social living standards, from car to home, from electronic products to clothing, people have more and more famous brand products.

Especially in recent years, all kinds of famous brands on the streets can not satisfy the needs of consumers who pursue the quality of fashion and personality.

Limited edition and tailor made these words are being known and accepted by more and more people, and gradually form a personalized consumption boom.

Among them, there are successful people who are successful in their careers, and also have the trend of pursuing fashion and personality. Moreover, their willingness to consume and consumption power are much higher than that of the general population.

It is against this background that the wedding bird clothing launched in September 2004 the craftsmen's "mass customization" national tour. The aim is to promote the tailor-made Western-style clothes and the single volume single cut service in some cities in the country through the exquisite workmanship of the foreign advanced quantity division, and satisfy the consumers' pursuit of their taste and fashion personality, and show the top quality and product value of the birds.

Since the event was launched, every year, tens of thousands of high-end customers with high taste and personality have been elaborately produced. All kinds of elegant and distinguished senior suits have been welcomed and sought after by consumers.

The perfect craft shows honor and glory.

In March 26, 2011, the "good bird bird craft division 2011 nationwide volume Tour" was launched in Wenzhou.

During the 3 days' activities, three chief bird craftsmen from Italy, Giovanni Neglia, jorugo dzio and Yubot Adizo en, took the professional team to visit the direct selling hall and the Li Fu store of the good bird club, and tailored suits for the vast number of customers.

The high-end imported fabrics, fashionable and fashionable style design, professional and meticulous quantity service make the new and old customers come to be amazed. During the activity, the Wenzhou news bird store has received nearly 100 customers, with sales of nearly one million yuan.

In fact, many Wenzhou bosses are loyal customers of the wedding birds.

Many of them make a number of suits every year at the bird shop.

A senior executive who is worth billions of dollars told reporters, "like birds are not only for their hometown brand, but also because of the good service and excellent quality of the birds themselves. You can see that the senior craftsmen from Italy, plus the exquisite fabrics and unique design, are all the reasons for attracting us.

I am a phoenix member of VIP club. I can enjoy free door-to-door volume service. This activity is just free, so I will come and see my friends. "

The staff of the news bird shop also has its own view on tailored customization. "What customers want to customize is a symbol of identity and glory.

Of course, the successful people, the high-income class and the fashion group are the majority of the people who make the customized products. However, there are more and more custom-made customers in the past two years.

Service customer achievement market and reputation

The tailor-made activities of wedding bird clothing were very puzzled by the industry at the beginning of its launch.

Many people believe that highly paid foreign craftsmen do not design new products at the headquarters, but they go to stores all over the country to tailor them to customers. First, not to mention huge investment, and the effect of output is unknown.

However, after the launch of the campaign in all parts of the country, the market reacted very enthusiastically. Not only did it attract many consumers to enjoy the services of "foreign tailors", but also a few sales outlets that were not very good sales performance gathered a lot of popularity through this activity, and sales rose straight up from the month of activity, and then remained high.

At the same time, through this activity, a large number of high-end consumers have become loyal customers of the wedding birds, and more ordinary consumers have a better understanding of the birds. The brand awareness and reputation of the wedding bird clothing have been further improved, so that consumers can understand and trust the selection, production process, and version design of the wedding bird suit, and also make the concept of "good bird suit" suit effectively promoted.

It is reported that in order to further enhance the brand image and brand loyalty, the wedding bird bird clothing also set up the VIP club, which is dedicated to the friendly service of the birds and the consumers.

Beginning in August 2010, considering the special status and valuable time of high-level members, the VIP club joint volume customization Department launched a free door-to-door volume service. Phoenix members can make a phone appointment to make an appointment with the foreign senior quantity teacher.