Protection Of Intellectual Property Rights &Nbsp; Eliminate The "Free Riding" And "Brand Name" Behavior Of Shoe Companies.

April 28th hearing

On the morning of 25, the court decided that the company of the seven wolves stopped infringing on the exclusive right of the registered trademark of the Kochi company, and within ten days from the date when the judgment came into effect, it compensated the company for the loss of RMB 200 thousand yuan, and dismissed other claims of Kochi company.

According to the judge who heard the case, in recent years, the market competitors tend to take various forms of infringement in order to obtain greater economic benefits. In particular, some competitors have focused their attention on some famous international brands, and have adopted various ways of "naming famous brands" and "taking the convenience of cars".

A company's development into a famous brand will cost a lot of publicity and promotion.

The infringer saves the previous capital investment and the struggling experience of the obligee, and confuses the market, misleads the relevant public, and damages the interests of the trademark owner by using the same or similar trademarks on his own goods.

Zang Yun lawyers believe that such "free riding" and "brand name" cases are common in reality.

In the past, enterprises did not attach enough importance to the intangible assets of intellectual property, and their protection efforts were not enough.

But in recent years, both countries and enterprises have realized the important role of intellectual property in competition.

In particular, after China's entry into the WTO, "we have found that we are far behind the developed countries in Europe and America in terms of intellectual property rights, which leads to the" soft power "competition of our enterprises but the foreign enterprises.

Shame and bravery, many of our enterprises are already studying and deploying the intellectual property development and protection plan.