Anta (China) Highlights The Opening Ceremony Of The Thirteenth International Footwear Expo

NBA

As a model, the players' dressing room has carefully designed their own exhibition area. They built their basketball "Pyramid model" with their basketball resources in NBA, CBA and CUBA events as raw materials. This has become the focus of attention of exhibitors at this Shoe Expo.

In 2004, the "Pyramid model" rose in an all-round way.

Since 2004, ANTA sports has been 6 (and will continue to 2012) in the year to sponsor the top event of Chinese basketball, CBA League, which has made great contributions to the promotion and development of CBA.

This year's Shoe Expo, ANTA exhibition area highlights the high quality basketball resources owned by it, which can represent Anta sports has been actively participating in the epitome of basketball.

ANTA sports became a strategic cooperative partner of CUBA in the 2009 after becoming a sponsor of the CBA League. In this event, there are 700 universities and nearly 1200 teams in the country. Such a large audience can provide a solid foundation for the further development of Anta basketball.

Since then, Anta has officially started building its own "Pyramid model" sports empire on top of the two most important events in Chinese basketball.

After a series of big moves before, Anta sports subsequently signed the NBA superstar Kevin Garnett in 2010, and Luis Scola, another two star heavyweight NBA star who has a large number of fans in China, has become the Pyramid top of Anta's basketball marketing strategy. It is the powerful wing of Anta's basketball take-off.

At this point, Anta basketball "Pyramid mode" has been completed.

NBA "locker room" appeared in the thirteenth Shoe Fair

In the central exhibition area, Anta shows its five star wars boots, Kevin Garnett's five war boots. These five classic exclusive combat boots can basically represent the mature technology of ANTA sports in the manufacture of basketball products. The appearance of these five star wars boots has attracted large numbers of visitors to compete in front of the booth.

In the design of the exhibition area, ANTA has brought visitors a sense of modernity and a sense of science and technology in the visual sense. They have displayed a comprehensive and comprehensive display on the theme of their comprehensive and professional basketball resources.

The huge player POP placed on both sides of the booth creates a strong basketball atmosphere for visitors.

On the wall displaying products on the players' dressing room, the reporter saw the equipment of Anta NBA spokesperson and the display of products of CBA and CUBA.

What is worth mentioning is that Anta (China) has also set up a small indoor basketball court in the exhibition area, so that visitors can feel the charm of basketball more intuitively.

Now, the spirit of Anta sports has been deeply imprinted on every basketball lover's heart.

China's basketball market is currently the largest and most potential basketball market in the world. With the further improvement of the domestic basketball market, I believe that Anta sports will become a booster for professional basketball and mass basketball under the great strategy of "Pyramid mode", providing more products and services for the revitalization of basketball in China.