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Helena Rubinstein-- Helena
Helena Rubinstein
Age of creation: 1902
Founder: HR Helena
Product range: cosmetics
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Helena Rubinstein is the first line brand of L'OREAL group, and is the highest point in L'OREAL group's skin care field.
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Helena, the founder of HR, was born in Poland in 1872. When he was 18, he went to Australia to work on drug dispensing.
Therefore, she is good at using drug formulation technology in her skin care formula.
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Since 1902, she opened the first beauty salon in Melbourne, Australia. Now, the HR Helena brand has spread to 51 countries and has become a real beauty kingdom.
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