CEO Turn Around: From Reporters To Fashion Spokesmen

In the interview, Chen leaned against the back of his chair, with a black and dark striped suit on Zegna's back. His hair is like a teapot lid that buckles on a broad forehead. His tiny eyes narrowed as he smiled. The sleeves of the blue shirts reach to the elbow. The shirts are made by customers and are worth more than 100 yuan. "I went to an important investor conference yesterday and wore a Oxford shirt that I bought for three years. Van guest The first batch of Oxford shirts. " Chen said, lit a cigarette, placed in front of him in the ashtray, there are six or seven cigarette butts.

He worked as a reporter for the Beijing Youth Daily, and was editor in chief of the book review weekly. In 2000, friends invited him to go. Excellent network He was responsible for the book department and later promoted to executive vice president of excellence network. In 2004, after selling US $75 million to Amazon Co, excellent network left behind. In 2005, he founded the online game prop trading platform "I have a net", which was a failure. Entrepreneurship 。

At that time, the old age was still intact. clothing A layman.

In 2007, Chen reconvened in the old part of the excellent network and modeled on a company selling men's shirts on the Internet. At that time, domestic clothing brands were large and small. Some smart people have grasped the opportunity of reform and opening up, starting from tailors, starting from husband and wife stores and brothers stores, and starting their own brand with the mode of "shop before shop". The way of development of these family businesses is also similar. It smashed heavy money, invited stars to become spokesmen, put advertisements on CCTV and provincial TV, and spread flowers everywhere in China's three or four line cities through direct stores and franchisees. But no one wants to sell clothes on the Internet. For them, the Internet is too mysterious, e-commerce is still a fog. In the early days of the business, Liu Hao, the seven founders of all customers, had only made a costume from a garment factory in Suzhou. Liu Hao talked about fabrics and clothing, and those who sold books and audio-visual executives listened to the book of heaven. And just three or four years later, van customer has become a brand that can represent fashion.

Before going to the Internet, Xu Zhiyuan, a friend and columnist, asked, "why do we have to do business?"

Old age is sometimes unobstructed and loves to fire. His latest comments are: "I hope I can buy LV in the future, and then I will sell the same price as everyone. I also want to buy CONVERSE and sell canvas shoes for 50 yuan. This is what I really want to see."

With this kind of simplicity and perseverance, old age leads the customers to success step by step. For the old age, the acquisition of CONVERSE may be just a whim, but this is probably not a joke for the entrepreneur who has done many different industries.