The Suzhou Version Of "Kate Wedding Dress" Came Out Yesterday.

　　 Prince William Kate's century wedding attracted 2 billion 100 million people in the world. Wedding dress 。 According to media reports, the wedding dress was designed by Sarah Burton, creative director of Alexander McCune fashion company, a famous British fashion brand, which costs over 430 thousand yuan.

The following is the global bride's imitation of the wedding dress. After all, girls all over the world have thought about Princess addiction. To the world's expectation, Yang Lifei and her team completed the imitation of Kate wedding dress in 31 hours in Suzhou's Huqiu wedding dress market, and it was basically completed yesterday morning.

　 It's not difficult to copy and imitate when watching TV.

　　 Suzhou A wedding street in Huqiu, with less than 2 kilometers of narrow road, is lined with more than 500 wedding shops. The street is a shop, and the residential area is a workshop and a few design studios. The Huqiu road in May 1st was full of traffic, and the bride from all over the country came here to shop around. The shopkeeper patiently wore them to try them on. Here, the bride to spend tens of millions to hundreds of dollars, you can buy your favorite wedding dress.

Because the reputation of Huqiu road is well-known throughout the country, the annual rent of a hundred square meter room is 900 thousand yuan. Here is also creating the legend of riches and fortune, a girl born in 1987, opened shop in less than 1 years to open Cadillac.

Yang Lifei's Wooden wedding dress shop is not very popular on the Huqiu road. It's a common apartment in the residential area hundreds of meters away from the wedding shop, and her imitation Kate wedding dress is there.

"Imitation of this wedding dress is not difficult at all." Yang Lifei told reporters that apart from the wedding dress lace, because of time reasons can not be completely copied, other parts of the original consistent with the original.

Born in 1986, Yang Lifei was born in Suzhou. He graduated from Academy of Fine Arts in Suzhou in 2008. He studied art in Beijing when he was in high school, and went to France to learn fashion design. After graduation, she set up a wooden wedding dress shop in Huqiu Road, Suzhou, a famous wedding market in China.

The original intention of imitating Kate wedding dress is entrusted by friends. "Because time is very tight, I have saved many processes." Yang Lifei said.

The first problem she encountered was imitation of the material needed for Kate wedding dress. "You can only watch TV live, and estimate the material of Kate wedding dress." For similar purposes, she chose imported Ivory thick forged and French lace, which is the best fabric that can be found in a short time in Huqiu.

Then began to imitate, she found out all the video of the wedding in the century, while watching and clipping directly on the fabric with scissors, "it is mainly the consistency of the overall feeling and important details, just like painting a portrait. If the face and eyes are wrongly painted, then the painter is no better." Yang Lifei said.

She noticed that the Kate wedding dress was not complicated, it used the two step technology which was separated from the upper and lower parts, and observed the position and tail shape and length of the waist line, so as to achieve the overall consistency.

"The main details of the wedding dress are the shape of the neckline and cuff." Kate wedding neckline and cuffs are similar to traditional Chinese dress collar and horseshoe sleeves, it is not difficult to imitate.

In May 1st, she worked with 2 other colleagues until midnight, and from cutting to sewing, she finished all the work. On the morning of 2, she finished some finishing work. "If I can see the original Kate wedding dress closely, it will be better done." Yang Lifei said.

　 The original version is not suitable for Chinese taste and will be modified.

Until yesterday afternoon, Yang Lifei and her colleagues were still modifying the Kate wedding gown. "Although it looks very different, the details are far away." Yang Lifei said.

"For example, lace of upper body, if time is abundant, it should be all hand woven." The French lace purchased by her is much more rough than the original version, and there is a big gap in the pattern. The expansion of the original Kate wedding hem is formed through the tailoring of the fabric, but the imitation version can only be fitted with a petticoat. "Besides, I estimate that there should be a lot of high-end decorations on the fabric of Kate wedding dress, but this process needs to be done manually, and it is difficult to find so many decorations in a short time, so these processes are not reflected in imitation."

"I will not push the wedding dress to the market for the time being, because it is only a semi finished product. At the same time, because of the different aesthetic standards between the East and the west, I am not optimistic about the direct sales market prospect." Yang Lifei said the wedding dress was plain and simple, probably because of the special standard of the British royal family. But this simple style is not in Chinese taste.

Next, she plans to make an in-depth study of this wedding dress and try to be as perfect as possible. At the same time, we made some modifications to Easterners and launched Kate wedding dress products.

　 Many wedding shops in Huqiu plan to copy.

On the street of wedding dresses, Yang Lifei is not alone in the idea of imitating Kate wedding dress. In the small shop that is less than 100 meters away from the wooden wedding shop, Chen Yan, the owner of the shop, put the notice of "Kate wedding dress" on his shop on 29 th.

Unlike Yang Lifei's main brand design ideas, Chen Yan is taking a completely imitated approach. She was a native of Suqian. She graduated from university in 2007 and came here to rent a very lonely shop for more than 1000 yuan a month. At the beginning, her business was mainly based on the online store, which made photos of beautiful wedding dress on the Huqiu road and put them on the shop to earn the difference between them. As the business grew better, she recruited more than 10 workers and began to make and sell her own wedding dresses.

"All my wedding dresses and dresses are imitated. The military uniform worn by Jordan Chan at the wedding ceremony, the Dragon robe worn by Fan Bingbing when he goes to the red carpet, I imitate it immediately after seeing it, because the star effect is sold very well." After watching the wedding of the whole world like about 2000000000 people, Chen Yan unconsciously released Kate wedding dress on the shop. After estimating the cost, the price was 1800 yuan.

Despite the bookings, Chen Yan did not start making Kate wedding dress. "Unlike Yang Lifei, she will cut herself, and when she wants to do it, I will not." Chen Yan said that her stamp maker is on vacation now. She has to wait for the typing engineer to come back and start work. "The first thing I want to do is to imitate Kate's wedding dress. I think the attention will be very high."

Chen Yan has great confidence in this goal. "All these years, it is a way of imitation. The whole process is too skillful." She told reporters that she hired a printer to look at the wedding dress, and she could draw the picture. She had already made some accessories with several friends, plus the skilled operators in the factory, and did not have any problems in a week.

Her plan is to launch different grades of Kate wedding dress for different groups: 5000 yuan will cost more labor, more accessories and more elaborate sewing tailoring; there are 1800 yuan grade, similar to God, but not the same.

The reporter then came to Chen Yan's factory. Because of her good business, she rented a bigger factory, now is being renovated, and there are all kinds of accessories on the wide shelves, next to 6 sewing machines. In this seemingly chaotic place, a gorgeous wedding dress is coming out.

A week later, Chen Yan's 1800 yuan Kate wedding dress will be formally launched. She expects this wedding dress to be hot for a while, but it will not be too long. The wedding dress is not very amazing. Secondly, she heard that dozens of wedding shops are starting to imitate Kate wedding dress. In competition, the price will be lower and the profit will be thinner. {page_break}

　　 Imitation or innovation of Kate wedding dress

Yang Lifei has repeatedly stressed to reporters that he is a friend to be entrusted with the imitation of Kate wedding dress, which is not their business.

Yang Lifei, who returned from France, believes that Huqiu should take the road of brand innovation in the future. "For example, LV leather bags, separate fabrics, wherever they are, they are not worth a lot of money. But when combined together, the brand with LV will turn up hundreds of times, which is the value of innovation and brand. Huqiu should also have such a brand in the future, with its own research and development. " So she intends to make innovations in Kate wedding dress, and develop her own elements with Chinese characteristics to launch Kate wedding dress series.

"Kate wedding dress value is 430 thousand yuan, the pure fabric cost is not much money, most of the cost is the designer's research and development expenses. Don't look at the simple wedding dress, but this is the style of the designer. The British royal family takes this style and is willing to pay for this style. Yang Lifei said.

But she also admitted that the road of independent research and development is not easy to go. "It may take several months for me to develop a new product. If the cost of R & D is included, the price will be high. The imitation wedding dress is also very beautiful, the price is very low, and my product is not competitive. Yang Lifei said, but she felt that her path could go a long way. Unlike Yang Lifei, Chen Yan's way of copying is also good. Now she has a sales team of more than 10 people, earning tens of thousands of her monthly income and customers all over the country. Next, she plans to rent a better facade and continue developing her imitation wedding dress.

But Chen Yan also admitted that his business has reached a bottleneck. In the past two years, the income has not seen much growth. Now the wages of workers are getting higher and higher, and workers are becoming more and more difficult to find. "Maybe it's time to move on." Chen Yan said.

　 Related links

Suzhou Huqiu road wedding Street

Suzhou Huqiu wedding dress street is one of the famous wedding dress production bases in China. Most of them are self-employed workshops. Usually the wedding dress is won by customers with low price and fashionable style. The wedding dress in spring and autumn and winter is in short supply every year. Huqiu wedding dress street also brings some foreign businessmen to Huqiu to make wedding dresses at the same time. Newcomers in Shanghai, Su Xichang and other areas will come here to buy wedding dresses. Ordinary price is very cheap, 300 yuan can buy a desirable wedding dress, high-grade several thousand yuan also have.

Related news

Royal Wedding China business opportunities

In April 29th, the British Prince William and the Commonwealth Princess Kate held the wedding of the century. After the official announcement of the marriage of Prince William and Kate in November last year, all the Chinese businessmen had already focused on the earning effect driven by the prince's marriage.

　 Zhejiang's bedclothes and silk dresses enter the purchase order.

During the whole wedding process, many wedding items and details are full of mystery. It includes a set of bedclothes and a silk dress provided by a silk enterprise in Zhejiang. The silk business in Huzhou, Zhejiang, custom-made for Prince William's wedding includes a set of 10 pieces of bedding, and a 4 piece dress. According to the report of the China textile daily, 10 sets of bedding suites were made of pure silk handwork, decorated with expensive pearls for accessories, and the cost was about 500 thousand yuan. "What occasions will the 4 piece dress be worn? These are confidential. Enterprises are only responsible for design and production, and others are unknown. " The head of the enterprise said.

In addition to silk, a ceramic company in Guangxi won the competition from more than 500 enterprises in the world, and won a large list of 16008 pieces of porcelain from the royal family. The 16008 wedding porcelain orders include large size commemorative plates printed with Prince William and Princess Kate's head, five pieces of mugs, plates, coffee cups, cup holders and so on. A company called Hengrui porcelain in Tangshan also received a porcelain order from the British royal family, with a total of 75000 pieces.

　 Cottage version of Princess Wedding Dress Custom Hot Taobao lowest price 1588 yuan

In fact, in addition to receiving orders directly in this century's wedding ceremony, the business opportunities brought by this wedding are quietly starting. Especially the Kate princess's 2.7 meter long tailed wedding dress, the Shanzhai version of the custom business has appeared on the Internet. Taobao sells a wedding dress business on the wedding day to hang out the wedding custom service, the price is 1588 yuan, the booking period is 15 days. The cottage version of the wedding dress was sold on the second day of hanging out. Shopkeeper flyweddingdress said that the first guest's wedding dress will be formally released in May 10th. "Wedding dress is made according to some photos of the wedding day. It can't do the same as 100%, but the similarity of 90% can be guaranteed." On Taobao, the customization cost of this super luxury wedding dress ranges from 1588 yuan to -8800 yuan. The customization time is between 15-30 days.