OR Brand Ladies Wear Comprehensive B2C Platform

At the end of 2010, it entered the mainland market, entered the Taobao mall in early March 2011, and entered Jingdong mall and Dangdang network in April. In less than half a year, the OR brand has initially completed the construction of the network channel, and has entered the sales stage.

OR brand is the full name. Otter Republic It's a famous original from Taiwan. Lane Bryant The OR brand's parent star group has taken root in the mainland market and has been engaged in the development of high-grade sports knitted fabrics for nearly 20 years. It has great experience in the domestic market and is very optimistic about the future development prospects. Based on this, at the end of 2010, Guan Xing group fully introduced the OR brand. Mainland market 。

At the beginning of the entry, the OR brand did not fight like the traditional brand, but adopted intensive and long-term strategy. After integrating the R & D power of Taipei and Shanghai, and developing a series of spring and summer products specifically for the mainland market, the OR brand began to promote in a small way through the press conference, symposium and other forms. In February, it passed the rigorous examination of Taobao mall and started the flagship store of Taobao mall in OR brand.

In the early April, OR brand women's clothing 2011 spring and summer's flagship product FlyCool cool yarn series officially entered the flagship store of Taobao mall. Although there was no large-scale publicity and promotion, it still sold hundreds of pieces in just a half month, the rate of praise was over 95%, and the repeat purchase rate in one month has exceeded 20%.

Subsequently, the OR brand began to initiate applications and negotiations to enter other mainstream B2C stores in the country. With the achievement of Taobao mall, the progress was exceptionally smooth. According to Tim, OR brand marketing director, the signing of the mainstream B2C websites such as Jingdong mall, Dangdang, Amazon, No.1 store and poly Shang network has been completed, including Jingdong mall and Dangdang network. The goods will be on the shelves, and the remaining B2C stores will also finish the work on the shelves in May.

According to Tim, the next step in the development of OR brand channel will be Taobao distribution platform, which will recruit more than 100 high-quality Taobao C store distributors. At that time, the OR brand's network channel will form a relatively sound pattern with Taobao mall as the core, comprehensive B2C platform as the main force and Taobao distribution as the supplement.

"At that time, it is time for the OR brand to release its hands and feet and expand its grand plans!" when it comes to this, Tim appears confident.