Promote Professional Upgrading Service &Nbsp; Cultivate Clothing Growth Force.

China

"I hope this time next year, you can see more.

In March 29, 2011, in the 2011 China clothing growth brand conference jointly released by the Circulation Association of China Textile Industry Association and the China clothing association, 81 clothing brands were selected as the list of "China's clothing growth brand". 10 garment professional markets won the title of "China garment brand incubation base", and 24 garment channel brands were selected as "excellent channel brand of Chinese clothing".

It is reported that the purpose of supporting the growth of small and medium independent clothing brands, strengthening the construction of clothing professional market service system, and promoting the service function upgrading of garment professional market will ultimately realize the dream of a garment powerful country.

In 2010, the Circulation Association of China Textile Industry Association launched the first Chinese clothing growth brand selection campaign.

"The list of Chinese clothing growth brands" is a review of the clothing brand with excellent growth ability, independent and original clothing in the professional market.

Promoting professional upgrading services

"I am very pleased to get the honorary title of" China garment brand incubation base ". This is the affirmation of the white horse's support for brand development over the years, and it is also an incentive for us to continue to promote this work next year.

Cheng Jiuzhou, general manager of Guangzhou white horse clothing market, said, "the professional market should help operators to build a channel together, and incubate brand growth through channel construction."

According to him, at present, the white horse clothing market has gone through the two stages of development of wholesale and brand incubation, and has developed to the stage of controlling terminal and joining monopoly.

It was awarded the garment professional market of China's garment brand incubator base in 2010. After a year's development, the brand incubation function has been further deepened.

Jiaxing sweater city has made every effort to strengthen its brand incubation and cultivation platform. At present, there are industrial chain platforms, design R & D platforms and brand engineering platforms, and the three effects are unified. Zhuzhou's Ru song dress city, on the macro level, attaches importance to innovation and development of the exhibition economy such as Yan Di clothing business Festival. On the micro level, it pays attention to the cultivation of local brands, the establishment of brand promotion centers, the improvement of the intellectual property protection system, the strengthening of trademark evaluation and recommendation, and the implementation of brand incentives and guidance.

At the same time, specialized planning and construction of "China's clothing growth brand base", mainly integrated the local women's trousers brand in Zhuzhou, to train women's trousers leading enterprises; Tongxiang Pu Yuan woolen sweater market carried out the "brand building year" campaign, implemented the two-way strategy of "brand market construction to promote brand sales, brand products to promote brand market upgrading", and actively encouraged owners and operators to create their own brands, and worked with research institutes to form various forms of technology service system and technology platform. Through the "320 creative Plaza" project, we build a creative incubator for Pu's sweater.

The white horse clothing market in Guangzhou has fully implemented the "going out" strategy of the impact project. It plans to organize the "Guangzhou white horse clothing brand national tour and supply and demand docking meeting", and organizes the famous brands in the market to organize the National Exhibition and supply and demand joint meeting in Beijing, Zhengzhou and Xinjiang.

At the same time, combined with the "Introduction" strategy of the white horse influence project, the 2010 (fourth) Guangzhou white horse clothing procurement festival was successfully held, and effective docking between supply and demand was successfully carried out. Chengdu Dacheng market in Chengdu successfully held the first "Western children's wear Festival", vigorously promoted the cowboy children's clothing that enjoys a high reputation in the whole country, and carried market brands to visit the Beijing International Clothing Fair and the Seoul Fashion Festival, to understand the current fashion trend and grasp the development direction of the garment industry.

Fu Min fashion city has fully innovating marketing and promotion mode, and has made use of e-commerce platform to carry out network marketing according to its own situation. Changshu garment city has comprehensively promoted the construction of electronic commerce, and co operated with Alibaba and China Telecom to create "Changshu Garment City e-commerce platform", which has set up an innovation platform for brand marketing of the market. The "China Textile ODM center", which is guided by "fashion design and creativity", has met the urgent needs of the small and medium-sized garment enterprises for creativity, and has taken into account other service functions.

With the desire and efforts of independent development of the clothing brand, the investment in the construction of the public service platform of the "China garment brand incubator base" and the improvement and upgrading of the service system can provide a better growth environment for the brand.

Promoting SMEs to come out

In the past year, the selection of "China's apparel growth brand" has also promoted the development of brand development of small and medium-sized enterprises. Whether it is to strengthen publicity and promotion, or to strengthen brand awareness and expand marketing channels, it has positive actions and effects.

"Before that, we didn't realize that brand played a great role in the development of enterprises, but this time we won the incentive of" China's clothing growth brand ", so that we began to re-examine the role of brand in the development of enterprises.

Wu Baoqi, general manager of Anshan Baofeng Garments Co., Ltd., after winning the award in 2010, said that increasing the added value of the brand and making our brand move to a broader space will be one of the key issues we will consider in the future.

After the title of "China's clothing growth brand", "shallow autumn" took the initiative to carry out the brand reengineering project.

First of all, the repositioning of products, leaving the original cardigan address positioning in the field of leisure knitting, so that the characteristics of its products are more distinct.

At the same time, the redesign and processing of logo is also very important. The re optimized logo is more internationalized and identifiable. The logo, which is based on grey system, shows elegant and mature brand charm.

In addition, its cooperation with the international wool Bureau has also made the application of brand technology and fabrics more advanced and fashionable.

The stage of China International Clothing and Accessories Fair is no longer just for famous brands, but more growth brands are starting to take a small test.

The clothing growth brand represented by Bai Xian Prince and maple Dan Lu formed the Xi Liu exhibition group. Last year, they took part in the clothing fair, showing the charm of the northern style dress.

The representative of Chengdu's own brand has been participating in the Expo for several years, and this year is no exception.

And the export brands from the Beijing Ya Ya Bao Road clothing market, this year is a big hand to win nearly 200 square meters of booths.

The "five cars, three good" brand of children's clothing in Dacheng clothing market in Chengdu has been appraised as the growth brand of Chinese clothing after strengthening its brand management concept. In the course of its operation, it also pays more attention to channel maintenance and tries to expand the monopoly mode. In 2010, 800 thousand pairs of jeans were produced and sold, and the sales amount reached 39 million yuan, an increase of 8% over the 2009 turnover.

It is precisely because of such a positive and upward growth mentality that "China's clothing growth brand" is becoming more and more concerned about the consumer market.

The hope that these brands grow from "seedlings" to "towering trees" is also growing.

Cultivate future stars

"After two years' recognition of clothing growth brands, we are more aware that this activity not only fostered the growth force of brand ecology in the development of China's garment industry, but also laid a solid foundation for independent brand development in promoting the dream of China's textile power."

The head of circulation branch said.

This year is the beginning of the year 12th Five-Year, and the Chinese textile industry is also fully deploying the goal and path of development during the "12th Five-Year" period.

Among them, brand development is a very important job.

For the Circulation Association of China Textile Industry Association, it is a dream to promote the brand dream of Chinese clothing brand, to support the growth of small and medium garment brand enterprises, to strengthen the brand incubation and channel expansion functions of professional market, and to train the driving force for sustainable development of the industry. It is not only the goal of China's clothing growth brand, but also one of the key directions of the branch.

The professional market is not only an industrial cluster, but also the most important base for the production of accessories, clothing and home textiles.

YISHION, Kaiser, and dragon DAL flew out of the professional market and created an increasingly powerful brand empire.

Therefore, the brand incubation function of the professional market is more and more recognized.

It is based on the strong support function of the professional market for brands that the circulation branch has striving for more brand preferential policies and services for the growth oriented brands in the unity of the core units and the opening and cooperation of the channels.

To provide them with brand docking and related promotion services.

For example, the priority entry of well-known professional market, priority of market development, priority participation in docking, promotion and training of circulation branches, and providing tracking services to create a good growth environment for them.

The successful release of China's clothing growth brand not only makes the whole industry re-examine the growth brand, but also let these brands find their own direction of further upgrading and development.

It is understood that the "2011 China clothing growth brand dynamic press conference" launched in CHIC2011 is the first stop for the dynamic growth of China's clothing growth brand this year.

Subsequently, the organizers will also help these growth brands to enter the major professional markets of China (Luzhou) southwest commerce and trade, and build a more precise and effective docking platform for their growth.