Shoe Enterprise PEAK Is Committed To Football And Practicing Social Responsibility.

"After China's soccer debut in 2001, it was accompanied by the shrinking of the reserve force for young people. Compared with Japan and Korea, the number of registered youth groups in China is seven thousand, compared to five hundred thousand in Japan."

CCTV host Zhang Bin threw out such a cruel data at the beginning of this year.

At the same time, Verdi, director of the sports management center of the State General Administration of sport, said: "at present, young soccer players in China are seriously inadequate, so the focus of Chinese football at this stage is to train young soccer. The development of youth football is the cornerstone and source of sustainable development of football in China."

When China's football is in full swing, PEAK, a professional sports brand in China, resolutely launched its youth soccer program, and was the first to sponsor two outstanding soccer players, Zhuang Jiajie and Zou Dehai, to take part in the trial training at the Dallas football club.

Youth sports development has always been

It is understood that the PEAK youth football program for all the participants to participate in the trial of professional selection of professional selection, selected by foreign coaches personally, from football technology, development potential, teamwork, character toughness and other aspects of strict assessment, including two super junior Zhuang Jiajie and Zou Dehai have performed well, get the coach's special attention.

Zhuang Jiajie has a comprehensive technique and is an avant-garde / forward player with excellent ball control ability. Zou Dehai has extraordinary psychological quality, quick action and quick response. He is a rare goalkeeper. Finally, the two of them are proud to be the first trial team members of PEAK youth football program.

In May 8th, they will leave for the Darnace club in the United States for a 14 day trial.

Pan Zhu, head of Pan American Asia Pacific brokerage, said: "the two young players will go deep into the American Professional Football League Super League Dallas.

Sending small players to trial training abroad will strengthen communication and communication with young football powers such as Europe and North America in the training of young reserve talents, and expand the training of Chinese football reserve talents.

Sun Zhedong, director of the Football Association Youth Department, said: "the rise of China's football industry has a long way to go. In the process, we need not only the attention and support of the government, but also the support and cooperation of more folk forces. PEAK has taken the lead to show the loyalty and love of the Chinese sports brand to the football industry. China's football has a long way to go. I hope there will be more people from the private forces to join them in creating a bright future for Chinese football."

In recent years, PEAK has been working hard in football. After 08 years, PEAK sponsored the Iraq football team to compete for the Olympic Games, and then sponsored the Shanghai Jobon soccer team and the Australian mariners, and then joined the Liaoning team in the Asian Games to help the Kyrgyzstan National Football Association to take the lead. Today, the youth football is also included in the development plan. As PEAK CEO Xu Zhihua said, "as a professional sports brand in China, PEAK has the responsibility and obligation to give full play to the brand's superiority in professional sports, and to build a platform for communication, learning and upgrading for young people, especially for the reserve force of Chinese football, and to rekindle hope and contribute to the Chinese football industry." in

"PEAK's move is a social responsibility that a sports brand should bear in a stable and fast developing economy. It is necessary for the society to affirm its social responsibility to promote the cultural exchanges between China and foreign countries and to support the future development of Chinese football.

At the same time, from the perspective of enterprise development, this is no doubt also a long-term strategy of brand consolidation and market expansion, which adds a beautiful brand building. "

Insiders said.