Emperor'S Men'S Clothing 2011 Autumn And Winter New Products Conference

2011 emperor's men's wear

Wedding celebration

In recent days, [DIKING], the leader of the emperor card, met the international singer Kris Phillips in the fashion festival of Shishi, a famous Chinese casual wear city. Many famous models at home and abroad jointly interpreted the "flying wind" - the 2011 emperor brand new products in autumn and winter.

Politicians and celebrities, together with the national distributor and franchisee of the emperor's Menswear, attended the fashion feast.

In the new season, 2011 autumn and winter new product leaders wear men's clothing at any time to grasp the latest trend of fashion at home and abroad. Combined with the body characteristics of Eastern males, the main tone is "Chinese aesthetics as the body, western fashion for use", which outlines the autumn and winter of 2011.

In recent years, the emperor's men's clothing has been paying great attention to marketing and promotion. From the Italy Super Cup to the NBA ball game, Kris Phillips, Quan Ren, Wu Qijiang, Deng Tianqing, Yip Sai Wing, Yip Sai Wing, and so on have been invited from the super bowl of Obama to Ilham Anas of the US every year. The brand promotion has always embodied the leader's style and unique promotion mode.

The unique sports marketing and entertainment marketing promotion of emperor men's wear has become the fashion vogue for Chinese men's wear industry and the engine to drive the spread of brand fashion culture.

Lv Yi, deputy chief and artistic director of emperor's Menswear, believes that the business model and consumer culture have undergone fundamental changes.

Most consumers in China today, when purchasing any commodity, consider not only their brand awareness, commodity quality, cost performance, but also the high added value of the commodity brand to meet their psychological needs, that is, the brand cultural value granted by the brand.

If operators want to survive and develop in the fierce market competition, they need to constantly improve their management and operation ability to adapt to the market changes.

An important part of testing operator's marketing ability is to see the concept of "consumers" in their minds, because effective marketing strategy is based on the understanding of consumers' culture.

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The monopoly system of emperor's men's clothing is developing rapidly. In the next five years, the layout of all terminal outlets will be completed, covering one or two or three line cities nationwide, reaching 3000 stores.