Jiang Xiaoxi: Safety Factor And Price Determine The Success Or Failure Of Children'S Wear Brand Development.
The children's wear market for school-age children is known as the most difficult cake in children's wear market, so it is still the blue market of local children's clothing.
Even behind the attraction of huge profits, it is also many.
Brand of children's wear
The operator is a hot potato.
The development is uneven. Preferences vary widely. Problems such as fabric, color, style, size and price can not be well understood.
However, through interviews with several families with school-age children and their confusion and opinions on the purchase of children's clothing, it is easy to see that the law is obvious in the choice of clothing for children of the right age.
I believe that as long as brand product development follows the law of demand, the key to Nuggets is found.
The price, safety factor and style are really hard to grasp for the brand designers who aim at R & D clothing products, but these three points are not difficult to answer in the demands and opinions of individual consumers.
According to the above interview's choice of children's clothing, we can see: first,
Children's clothing
It is urgent to solve the problem of excipients and safety problems.
Brand children's wear
Second, the leisure and light sports style children's clothing has gradually become the necessary clothing for school age children; again, bright and bright colors are very popular. It needs to be emphasized that the trend of the international trend of the season also significantly affects the color of children's clothing. Fourth, children's suits are often not favored by the salaried parents. Because the upper and lower parts of the body are not easy to match, they are the key points of the problem. The key point is that children's preferences become the key to parents' choice. Finally, although the average household can spend more than 2000 yuan per year on children's clothing, most of them will not exceed 5000 yuan, which also determines that the price of popular children's clothing can not be too high.
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