First Supporting Funds To Accelerate The Upgrading Of Wuhou Footwear Industry

Reporters yesterday from the Municipal Economic Commission and Wuhou New Town Management Committee was informed that the total amount of more than 66 yuan in Wuhou District to promote

"This is a concrete move to focus on promoting regional brand in the process of promoting the development of footwear industry in Chengdu."

Wen Deming, director of the administrative committee of Wuhou new town, said that in order to promote the development of footwear industry in Chengdu's traditional industries to the characteristics and branding, through the holding of international procurement Festival, group participation in professional exhibitions, the establishment of brand chain stores and the promotion of industrial tourism, the regional brand effect of "China Women's shoes city" has been effectively promoted, and Chengdu has been brought into full play.

Reporters have learned that as far as the present, there are 65 chain stores in Sichuan, and more than 500 outlets nationwide. The "sheme" store built by AI shoes shoes has filled the gap of high-end women's shoes Market in Chengdu, and has opened 2 brand stores in Chengdu and Beijing. The company's "Aiminer" brand has opened 2 stores in Vietnam, with sales of over 150 yuan last year, and the sales of more than 400 stores in the shoe industry in the country. Chengdu's women's shoes brands such as Dan Lu, Amy Qi, Europa and beauty have also seized the Chengdu and Sichuan markets, and have occupied a larger market share in the northeast, central China and North China.

According to Wen Deming, Wuhou District will continue to attach importance to both internal and external trade and strengthen its brand strategy. It will continue to increase its support for its own brands and support local brands in 3 to 5 years.

Upgrading of footwear industry

According to the briefing, with the promotion of the footwear industry in Chengdu, "one to one garden", Wuhou District shoemaking enterprises gradually moved out, and shoemaking enterprises were reduced from 1111 in 2007 to 650 at the end of 2010.

The footwear industry headquarters economic gathering area with the core of trade R & D headquarters has been initially formed. It has concentrated more than 80% of the shoe-making enterprises headquarters and more than 90% supporting enterprises in Chengdu, with more than 3000 supporting materials and 10 employees.

Of the 5 pairs of women's shoes in the country, 1 are produced in Chengdu.

At the same time, the international influence of Wuhou footwear industry is increasing year by year.

The Dusseldorf exhibition group, the world's largest shoe exhibition unit, signed a strategic cooperation agreement with Wuhou District and set up a liaison office in Wuhou District. The world's largest footwear trading buyer, the company, has reached 12 million pairs each year in Wuhou District and its surrounding footwear enterprises. The world shoe giant, Germany, has set up a R & D studio in Wuhou District.

According to the next development plan of our footwear industry, we will continue to work hard to promote and enhance the pformation and upgrading of the footwear industry, and promote the development of special industries.

We should give prominence to the brand operation of "China's women's shoes capital", accelerate the introduction of a large number of influential footwear trade and R & D design enterprises and projects, and create a high-end high-end light industry characterized by footwear industry. We should accelerate the pformation and pformation of the footwear market of Wuhou International shoe market, strive to become the largest market of fur and fur products in the western region, further intensify the introduction of industrial design enterprises and projects, and form a demonstration area for industrial design with substantial competitiveness.