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ECFA Effect Quanzhou Sports Shoes On Taiwan Sales New Vitality

2011/5/19 11:02:00 57

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ECFA Effect Quanzhou Sports Shoes

May 19th hearing

ECFA effect

To Quanzhou

Gym shoes

New energy has been injected into Taiwan sales.

The reporter learned from the Quanzhou entry exit inspection and quarantine bureau that in the 1-4 month of this year, the sports footwear products exported to Taiwan in Quanzhou amounted to US $1 million 520 thousand, an increase of 50.4% compared with the same period last year. The number of sports shoes exported from Quanzhou has been increasing rapidly. Taiwan has become a potential market worthy of deep ploughing in the eyes of many sports shoes enterprises in Quanzhou.

"There are more than 10 enterprises in Quanzhou area that have trade with Taiwan, such as" Hecheng "," Lian Tai "," Rong Xin "," Ji You "and so on. These enterprises are mainly selling OEM sports shoes to Taiwan. With the improvement of enterprise market and brand awareness, the output of Quanzhou independent brand sneakers is also rising.

Quanzhou entry-exit inspection and Quarantine Bureau responsible person introduction.

Less than a year later, the number of XTEP's stores in Taiwan increased to 4 in May, after opening the first store in Taipei.

The PEAK shoe industry also registered its own brand "PEAK" in Taiwan. In the first quarter of this year, PEAK's footwear products exported to Taiwan amounted to $151 thousand and 200, while PEAK did not sell its footwear products to Taiwan in the same period last year.

In addition, Quanzhou's largest footwear company, Fujian and Cheng shoes, also made a big breakthrough in the Taiwan market this year. 1-3

Exit

246 thousand and 500 US dollars, an increase of 317.8% over the same period last year.

General manager of the company told reporters at Min Sheng that Quanzhou shoes, which are mainly made of mid-range shoes, are very suitable for the Taiwan market regardless of price or quality. In the future, the company will increase its sales strength in Taiwan.

"Although most of the first-line brands such as ADI and Nike have been stationed in Taiwan, there are not many popular positioning brands, and there is still room for growth in the mid end product market, which has left business opportunities for Quanzhou's sports footwear enterprises."

An economic analyst at Quanzhou entry exit inspection and Quarantine Bureau said that Taiwan is one of the most developed regions in the world shoe industry. It is quite advanced in the aspects of shoemaking technology and marketing concepts. There are many ways to learn and imitate the Quanzhou shoe enterprises seeking brand internationalization.