Chen Nan: To Solve The Problem Of Excessive Packaging Of Home Textiles Consumer Market Can Be Emulated By The United States.
Recently, a friend's home is being renovated, and the decoration works will soon be over. There are still ten boxes of large size and small number in the house.
The only way to find out is the packaging of the products needed at home recently.
Among them, a red box with cartoon newlywed characters is very noticeable. Friends say that it is the outer packing of the bed goods bought for marriage. It is because of goodwill that it has not been willing to make up, and can not think of any other uses, so it has to be temporarily abandoned at home.
At this time, the friend took the effort to show another larger box, which contained a set of dark bed products suitable for winter use. The box was beautifully crafted and metal clasp.
Since there is still a long time away from the use of winter bed products, the packaging box has not been removed for storage.
But the beds that are usually not used are placed on the top of the closet. In order to show, the little girl has to pluck up all her courage and have to take the effort to get the overloaded box.
At that time, the exquisite packaging became a burden, and it was a test for the less powerful hostess.
This reminds me of a little thing I talked about when I interviewed Yang Zhaohua, President of China Textile Association recently.
During his visit to the United States, he found that the circular economy in the US was doing well. They attached great importance to the packaging of products.
Americans have the habit of having picnics, so some home textile manufacturers make their bags into a collapsible environmental protection bag, which can be used for picnic products, and can also be used for garbage after meal, light and environmental protection.
The president suggested that the level of industrial design in China is still very limited, and home textile enterprises should enhance their awareness of environmental protection.
At present, gift consumption has occupied.
Home textile products
A large proportion of consumption.
There is a problem of excessive packaging in the gift market in China. A few years ago, the news reported the packaging of food, especially the moon cake. In order to give gifts to the "face", merchants spent more money and more material, and wrapped the moon cake in three layers and three floors. It not only cost the gift giving people a lot of money, but also caused inconvenience to the recipient, which was neither convenient for eating products nor convenient for discarding packaging.
Today, this trend seems to be repeating the same mistakes in other gifts, including home textiles.
Energy conservation and emission reduction
sustainable development
These are the slogans put forward in the past two years, not only for products.
Production field
It also includes the later product packaging process.
Some enterprises always complain that environmental protection is difficult to do. How can we call it environmental protection? The answer is not only a few trees in the enterprise, but also a way to improve the production environment. It is not only to shut down the sewage discharge machine but also to stop production.
Environmental protection can be big and small, and it is most important to start with what can be done.
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