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    Sports Industry Has Become An Important Growth Point Of The National Economy.

    2011/5/20 15:49:00 79

    Sports Industry Economy Lu Hao

    On the 16 day, the sports industry "12th Five-Year plan" released by the General Administration of sports said that the added value of China's sports industry during the "12th Five-Year" period increased by an average of more than 15% per year.

    The 12th Five-Year

    At the end of the year, the added value of the sports industry exceeded 400 billion yuan, accounting for more than 0.7% of the gross domestic product, and over 4 million of the workforce. The sports industry has become one of the important growth points of the national economy.


    "There is still much room for development in China's sports industry."

    Lu Hao, chairman of the company of equity investment fund management of cedar, said in an interview with reporters.

    In his view, China's sports industry has great room for development from the aspects of club management, athletes' economy, sports events, sports marketing, equipment venues, sports equipment and so on.


    "This is a sunrise industry, which has not yet formed a scale in China.

    industry chain

    Business mode.

    At present, there are still many problems to be perfected in professional sports, and there is no real marketization.

    But from another point of view, the potential for development is very great. "

    Lu Hao said.


    Generally speaking, the scale of sports industry in China is relatively small.

    national economy

    The proportion of sports industry is relatively low, and the potential and advantages of emerging industries have not yet been fully developed. The sports industry structure is not reasonable, the proportion of sports service industry in sports industry is relatively low, the regional development is not balanced enough, the institutional and institutional contradictions of sports industry development are still more prominent, and the basic role of market mechanism in sports resource allocation has not yet been brought into full play. Sports market is not yet mature, the effective supply of products is insufficient, the consumption concept needs to be guided, market supervision needs to be strengthened, the basic work of sports industry is still relatively weak, the sports industry policy system needs to be perfected, and high-quality sports industry talents are scarce.


    In the United States and Australia, sports industry provides employment opportunities even more than agriculture, railways, electricity and other industries. It is both a sunrise industry and a green industry.

    China Sports Industry Research Center data show that the United States sports industry contributes 11% to the US economy, while China has only 0.7%.


    "Sports industry is a new growth point of GDP."

    In a recent forum, Hu Jianguo, director of the social sports center, explained that there are 167 million elderly people in our country. The additional economic benefits of this group are enormous, such as fitness products, fitness equipment, fitness facilities and sportswear for the elderly.

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