Vision + Passion: The "Business Way" That Girls Get Out Of A Clothing Store.

More and more young people want to own a small shop. They open a small shop not only for profit, but also to fully display their individuality and make more friends. Yang Lin is such a young girl. She has been in business for more than 5 years at the age of 28.

For small shops, it is important to have a good eye.

Yang Lin first started a clothing store for young people in Xinjiekou, the most prosperous part of Nanjing, and then transferred to the Zhongmen Huitong market. Asked why, Yang Lin said with a smile, this is hers. Management vision 。 When giving up such a good market in Xinjiekou, in addition to considering whether the lot in Xinjiekou can support a long time, it is more important for her to tell her from experience that it is not enough to make bigger clothes business. When she was struggling to get started, the news of China Merchants Huitong market investment came out. The good news from the sky made Yang Lin decide: Yes, wholesale!

Wholesale, this move really made Yang Lin's future business more and more prosperous, but this move also made Yang Lin pay enough tuition. In 2000, Yang Lin entered a large number of winter clothes according to his own taste. But those winter clothes were almost unnoticed in that winter. This bitter lesson tells Yang Lin to succeed. Business shop You can't just rely on your preferences and feelings. Seeking what kind of business strategy She came to the conclusion that two words are "eyes". So she began to visit the streets and lanes to observe the younger generation at the age of 20. Gradually, her eyes are more fashionable and closer to the aesthetic standards of young people.

For customers, thoughtful and enthusiastic is the key.

It is not all kinds of clothes that dress up, but people of all shapes. Yang Lin looks like a crazy, silly little girl, but in more than an hour's interview, it is easy to see her exquisite thoughts. She said that the key to opening such a small shop is to attract new customers and seize the old customers. At this point, she did a lot of work.

Walking into Yang Lin's shop, the most attractive thing is not only clothes, but also the folding chairs on one side. She said it was for the accompanying customers to sit when the customer tried on the clothes.

In the wholesale shops, some shopkeepers often disagree with those who "make a little trouble", while Yang Lin pays attention to "people first" and enthusiastically serves the large and small customers.

There is no royal road to entrepreneurship. Yang Lin said that she will encounter all kinds of difficulties in the future, but insisting on two words will encourage her continuously and never give up.