Home >

China'S Leather Brand -- "Three"

2011/5/23 13:03:00 196

Yi Er Kang shoes Group Co., Ltd.

At the very beginning of its business, Yi Kang was committed to building the "national brand" and worked hard for it.

Now, Er Kang has gained a high reputation and reputation in China.

In November 2004, "Er Kang" trademark was identified as shoes by SAIC.

The category "China well-known trademark" is listed in the national key trademark protection list by the State Trademark Bureau.

{page_break}

In order to create brand, Yi Er Kang attaches great importance to product design and research and development all the time.

In order to meet the different consumption needs of consumers in different regions of the country, Erkang set up R & D centers in Wenzhou, Guangzhou, Chengdu, Quanzhou and Shanghai respectively.

Will

Kang dor has absorbed high-level R & D talents, and has developed many fashionable and marketable products, which are well received by consumers.

In the process of brand consolidation and promotion, he proposed the management policy of "honesty, pragmatism, learning and development".

Beginning of Er Kang

At the end of the day, we must focus on product quality management and use new raw materials, new technology and new technology to improve product quality, because we know that good product quality is the foundation of brand creation.

Since the implementation of the network centered licensing strategy in 1998, the company has spared no effort to enhance its brand publicity. Over the past 6 years, various forms of advertising have been invested over RMB 200 million yuan.

Sheng, and has been highly praised by consumers, has attracted the attention of media at home and abroad. People's daily, China consumer news, Hongkong Ta Kung Pao and China leather have reported on the brand.

In addition, CIS was imported into the company.

A set of enterprise behavior recognition system, visual identity system and concept recognition system have been established, so that the brand image and brand culture connotation have been comprehensively promoted.

Yi Kang excavated the essence of Oriental traditional culture and tease out the phrase "long life road, step by step".

Sexual advertising slogans.

Yi Kang, meaning your health, means your Kangle, meaning your Corelle, meaning your Kangtai.

Health, music, Ningxia and Thailand are the highest realm of life pursuit.

Yi Kang set up China's first "shoe path Culture Research Institute".

The essence of Taoism culture is instilled into the construction of enterprise and brand culture, so that the brand has rich cultural connotations.

{page_break}

Strong network terminal advantage is the key to winning the brand.

Since the implementation of the licensing strategy, the company has devoted itself to the gradual expansion of the network and striving for the best terminal resources.

Now, Er Kang has formed more than 3000 ends in the whole country.

Terminal sales network resources.

Its good brand image, excellent product quality and people-oriented service have been widely recognized by the society, and brand loyalty has been gradually established among consumers.

He insisted on the truth that "development is the absolute principle" proposed by Comrade Deng Xiaoping. In this changeable market competition, no development is retrogression.

Erkang always regards development and promotion as the unremitting pursuit of enterprises.

The development trend of many varieties, grades, serialization, and cross industry is extended. In the field of leather, leather shoes and tourist shoes, the industry chain is expanding, and it is expanding to clothing, high-tech, real estate and other fields.

To maximize the use of "Yi Er Kang", a well-known trademark in China

"Brand scale efficiency".

{page_break}

Product introduction and product quality assured commitment

Yi Er Kang leather shoes belong to high-end leather shoes boutique, complete range is divided into men and women single shoes, sandals, cotton shoes three types; boutique shoes, fashion shoes, casual shoes and health shoes four series.

The classic leather shoes are pure Italian style. They are comfortable, generous, elegant and elegant.

It matches all kinds of famous brand suits, and is suitable for the best combination with all kinds of free combination.

High grade classic men's shoes are the best quality of men's shoes in China. They are imported high quality materials such as imported calf hide, ostrich skin, yellow cattle leather and so on.

High grade women's shoes and fashion women's shoes

A series of high-grade small cowhide or sheepskin for the fabric, each style gives a unique style, reflect personal taste, elegant and interesting, and add to the ladies' elegant style.

Casual leather shoes express the feeling of easy, comfortable, fashionable and fashionable shoes.

"Long life

Road, step by step, it is a kind of leisure, a kind of enjoyment.

Today, the sales network of "Yi Kang" leather shoes has spread all over the country in more than 3000 counties and cities. With its new style, exquisite materials, excellent quality, excellent technology and excellent service, it has won the favor of consumers, and has been widely recognized and well received by the society.

Market reputation.

"Yi Er Kang" leather shoes products were awarded "national inspection free products", "Zhejiang famous brand products", "China genuine leather shoes", "China leather logo products", "China genuine leather shoes king", "Zhejiang market quality trustworthy recommendation products" and "Henan".

There are dozens of honors such as "stable market quality, assured consumer products", "trustworthy brands of Hunan consumers" and "Hubei market's cross century quality star".

The trademark of "Er Kang" is a well-known trademark in China.

In Shanxi, Jiangsu, Henan, Hubei, Jiangxi and other provinces or cities.

In some areas, "Er Kang" leather shoes have become the preferred brand for local consumers to buy leather shoes.

Yi Erkang leather shoes embodies the innovative spirit of Erkang people in pursuit of high quality and high quality.

Yi Kang will always regard quality as the life of the enterprise and the consumer as the God of the enterprise.

To provide you with comfortable, beautiful, generous, elegant leather shoes, so that every customer in all kinds of leather shoes

The performance is excellent and different. This is the promise of Er Kang.

After-sales service commitment

Your requirement is the highest goal of the company's services. According to the relevant provisions of the quality law and the consumer protection law, the "Three Guarantees" for after-sales service are stipulated as follows:

1. Package repair: where there is a problem of opening, opening, falling, and serious nitriding within three months, two, replacement: where there is a broken foot, broken bottom, section and serious quality of paint falling within a month; three, refund:

It is found that large or small yards vary, or there are other obvious quality problems.

Note: if there is human damage, no sales credit list, certificate and other goods, there will be no "Three Guarantees".