China'S Leather Brand -- "Four"

Glimpse of the national shoes Road Museum

Brief introduction:

It is one of the largest footwear companies in China. The group was founded in 1992 and has 6 subsidiaries. It mainly designs, produces and sells high-grade leather shoes business, including sports shoes, shoes, real estate and other industries.

　　
The group now has an area of more than 100 mu of modern Oracle Industrial Park, and the leading leather shoe product R & D design center, marketing center and production center in China. The Group employs more than 15000 employees, and adopts high-tech water production equipment strictly. ISO9001 international quality management system and ISO14001 environmental management system, and passed the ISO9001:2000 quality system certification, to ensure excellent production efficiency and excellent product quality.

　　
Under the management strategy of equal development of men's and women's shoes, the group attached importance to product research and development and independent innovation, paid high salaries to famous designers nationwide, set up a fashion leading design team, and optimized the integration of product structure, forming a classic, charming, city and rest. Leisure and other styles of men's leather shoes series and fashionable, elegant, simple and sensible ladies leather shoes series. In 2001, the group began to fully implement the sales mode of exclusive franchising, and there were 36 sales branches and more than 3000 stores in the country. A brand marketing team with excellent quality has been established to carry out differentiated brand communication and fine product marketing. After years of consumption, Yi Er Kang leather shoes have become the love of many families and consumers. It has a reputation for its reputation.

　　
"Long life road, step by step." From the western plateau to the eastern coast, from the outer grasslands to the south of the Yangtze River, from the fashionable city to the green village, along with the "Er Kang" leather shoes, they enter the life of more and more consumers. It has been released from the shore of the East China Sea.

　　
China's shoe culture has a long history and is closely related to the survival and development of human beings. From the stone age's skin binding to the modern perfect craft production is the inevitable rule of social development. Shoes have surpassed the simple practical level. Shoe culture is the weight of human folklore culture. To be part of the project, the construction of the national shoes Road Museum was started in 2004, with a total construction area of 1200 square meters. Up to now, it has invested about 10000000 yuan. At present, a total of 397 pairs of shoes have been collected from 46 ethnic groups including Mongolian, Hui, Miao, Tibetan and Zhuang nationalities.

Among them, there were shoes made in the Ming and Qing Dynasties, and modern and contemporary shoes. A set of fish clothing in Hezhen is a collection of treasures. The purpose of constructing the shoe Road National Museum is to protect and carry forward the culture of 56 ethnic shoes and study the relationship between shoes and human health.