China'S Centennial Brand And Global Trend: AOKANG Shoe Industry Three
Brief introduction of AOKANG group AOKANG group was founded in 1988. After 20 years of development, AOKANG group has become the largest private shoe manufacturer in China. It is a supplier of leather products for the 2008 Olympic Games. The company is mainly engaged in shoemaking, and is involved in commercial real estate, biological products and other fields. The annual output value of the company is about 4000000000 yuan, the profit tax is more than 600 million yuan, and the brand value is 5 billion 2 million yuan. The group implements the management system of parent subsidiary company. Its headquarters is composed of eight centers, with 18 of domestic and foreign management. Subsidiaries and business units. The company has more than 20 thousand employees, three shoe manufacturing bases and five shoe brands. There are more than 30 provincial-level companies, more than 3000 chain stores and more than 800 stores in the country. At the same time, it was set up in Wenzhou, Zhejiang, Dongguan, Guangdong and Milan, Italy. Three shoe research and development centers develop thousands of new shoe models every year, leading the development trend of footwear industry to ensure that AOKANG brand is at the forefront of the same industry. The company has passed the ISO9001 international quality system certification and ISO14001 environmental protection system certification in the same industry, and has become the first batch of industrial tourism demonstration sites nationwide, and won the national labor awards. Leading products "AOKANG" brand shoes have been awarded China's leather collar. First shoe king, China famous brand product, China well-known trademark and so on, and become the sole trademark brand of Chinese leather shoes industry. Now, AOKANG shoes, Kanglong casual shoes, beautiful ladies fashion shoes and red Firebird shoes are all appraised by the AQSIQ. Home inspection free products. According to the information released by the National Bureau of statistics, the company ranks first among the top ten enterprises in China's industrial enterprises for three consecutive years.
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The company implements diversified investment. Successively in Chongqing Bishan County, the largest West shoe capital Industrial Park in Western China was built, and Hong Wah biological products company was established in Chengdu, Sichuan, and a high-grade commercial pedestrian street was built in Hubei Huanggang, Shandong Yanggu and Anhui Quanjiao. The strategy of building 100 commercial pedestrian streets in the country has been launched, and both have achieved better economic and social benefits. Based on the steady operation of the domestic market, the company has established friendly and cooperative relations with the international footwear brand, and has set up subsidiaries in the US, India and Hongkong. Its products are exported to more than 60 countries and regions, and strive to build AOKANG brand into a global brand at an early date. 。
The company devoted itself to public welfare and contributed 105 million yuan to society. Wang Zhentao, chairman and President of the group, was approved by China's State Council and the Ministry of civil affairs, and established the first private non-public charitable foundation of private entrepreneurs in China - Wang Zhentao charity. Foundation. In the face of the new global competitive environment, the company adheres to the corporate vision of "century AOKANG, global brand" and shoulders the mission of "serving the progress of mankind", adhering to the core values of integrity, innovation, humanism and harmony, and constantly challenges. Self and create brilliance again. AOKANG products appreciation
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